Warning! 9 Solo Ad Marketing Questions Bloggers Fail To Ask

Committing these solo ad marketing mistakes will cost you time, traffic and most importantly, money.  Failing to follow this simple questions will ruin even the best marketing campaigns.  This guide will help you navigate some common pitfalls that affect bloggers and marketers looking to get more visitors to their website and affiliate offers.  As an added bonus, I’ll show you how to maximize your email marketing efforts too.

What Is Solo Ad Marketing?

Real briefly, solo ad marketing is when you email a list of email subscribers from a different person’s list.  You pay them a fee, they send out your email  These lists can come from large newsletters, ezines or from independent marketers.  Some lists are highly targeted, yet small.  Some are absolutely massive, yet more evergreen in it’s composition.

Your email ad will go out to this list all by itself, hence the word “solo”.

It’s a very powerful form of marketing and easily one of the fastest ways to get traffic to a website.

Speaking of which, here’s a quick list of why you want to start doing solo ads:

1)  It’s FAST.  A targeted list to a matching targeted offer of yours can produce thousands of new visitors in less than 24 hours after sending it.

2)  It can be TARGETED.  If you have niche about health & wellness (evergreen), movies, gardening, fashion, make money blogging or anything you can imagine, there is most likely a targeted email list out there that you can market to.

3)  Someone else did all the work.  Growing a list of thousands can sometimes takes months of work.  You can skip all of that and just pay the list owner a fee and email their list with your offer.

There’s more great reasons, but I think you get the idea.  Let’s move on to the questions you need to ask vendors and suppliers BEFORE you begin your solo ad marketing campaigns.

Solo Ad Marketing:  9 Key Questions

Here’s the 9 most important solo ad marketing questions you NEED to ask the supplier of the list:

1)  Where are you buying the leads from?  The source, the site and/or the company.  Know who you are dealing with.

2)  What have they purchased before?  Does the supplier have records of the buying habits of the list?  Buyer’s lists reign supreme.  Freebie list are difficult to make money with if you goal is to sell something instead of just getting traffic.

3)  When was the last time the list was contacted?  You want an active list, not an old dead one.

4)  Minimum quantities.  How many emails is the minimum rental?  Can you do a small test run?

5)  Total list size.  How many subscribers are on the list?  This is a key factor in determining the potential traffic in a solo ad marketing campaign.

6)  Open rates.  What is the average open rate of the list?  Not to be confused with number 7 below.

7)  CTR: Click Through Rate.  How many people, once they open the email, actually click on a link inside of the email.  This is THE most important action they can take for you.  This will lead them to your offer.

8)  How did they get on the list?  Are they previous buyers?  Did they subscribe to a free offer?  This question is similar to #2, but the distinction is that if the list owner doesn’t know what they have purchased before, how exactly did they get on the list then?

9)  Cost to rent the list.  How much does it cost to rent the list and how many clicks to expect?  Solo ad marketing is all about knowing your numbers.  This is a much deeper discuss, but the bottom line is this:  you must know the value of your customers in order to know how much you can afford to spend to acquire them.

These 9 questions will save you a lot of pain and frustration in your solo ad marketing efforts.  You’ll be miles ahead of anyone who doesn’t understand the important things to consider with this method of getting traffic to a website.

Solo Ad Marketing:  Getting NEXT LEVEL Results!

Here’s a sweet bonus for you:  The best thing you can do with solo ad marketing is to send them to a landing page that captures leads so you can continue to build a relationship with them.

This is a huge mistake I see newbie bloggers make.  Don’t be one of them.

Here’s another bonus:  Personalize your solo ad marketing email follow up series on a daily basis.  The best email marketers in the business do this.  You should too.  Never send out a bunch of stand emails in a series.  It’s just marketing noise and it’s loses the personal touch necessary to be effective online.

Extra double sweet bonus:  Use a viral marketing system that pays YOU 100% commissions, has an incredibly high conversion rate and offers advanced marketing training to crush your competition.

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PS:  Thanks for connecting with me on solo ad marketing.  These questions will significantly improve your results with email marketing.  To take you results to the next level, partner with me and earn 100% commissions with our viral marketing system.  Get Started Now!