21 Scalable Postcard Marketing Ideas For Your Business
by Morgan Fleur De Lys | on December 3, 2012
21 Scalable Postcard Marketing Ideas For Your Business
Here’s a powerful set of postcard marketing ideas that can scale as your business grows. These tips are some of the insider secrets of many wildly successful marketing teams. As part of the larger direct mail industry, these postcard marketing ideas will expand your business is new & exciting ways. This is especially true if you are in the Internet or network marketing industries. Stick with me to the end as I share exactly how our team are using these exact strategies to build our businesses.
Postcard Marketing Ideas That Duplicate
Why postcard marketing ideas instead of the latest and greatest social media or Internet marketing tricks? Several reasons actually. First, when marketing online, it’s becoming increasingly difficult to get your advertising noticed and to stand out from the crowd. There’s a lot of noise and often, it’s getting tuned out and ignored.
Second, the direct mail industry is actually growing year after year. Despite this, few entrepreneurs in the Internet, affiliate and network marketing niches are using any postcard marketing ideas to their advantage. They believe that it’s too old school in this modern world of high-speed Internet connections, fancy gizmos and the latest social media marketing courses.
They’ve become addicted to what others “gurus” are teaching them. Ask yourself, how effective has this been for you? How effective has it been for your team? How many people do you know that are struggling to understand social media, capture pages, WordPress plug-ins, SEO, PPC, LMNOP? (Credit to Ray Higdon for than one, lol)
The beauty of postcard marketing ideas is that it simplifies your marketing, it’s sets you apart from your competition and it duplicates like crazy. Anyone can do this style of marketing without being technical or bugging friends, family or neighbors about their business opportunity.
A very important concept to know is the average time someone will look at your ad. Online, it’s less than 7 seconds, at best. With direct mail, it’s nearly 20 seconds. About three times as long and with no competition 99.99% of the time!
Before I get into the postcard marketing ideas themselves, here’s one last question to ponder: how postcards had shown up at your house in the last month about making money compared to the number of times per day you see those messages?
You probably see less than 1-2 message per month via mail.
You probably see 10-20+ a day via email, Facebook ads, Twitter posts, banner ads and so on. You most likely tuned out so many of them that you lost count and are not aware of how often they are happening to you.
Simple Postcard Marketing Ideas You Can Do Today
Here’s 21 Postcard Marketing Ideas You Can Start NOW!
1). Start small. You don’t need a budget of thousands of dollars to get going. Work with what you have.
2). Start TODAY. Take a standard document in landscape mode and duplicate your message 4x on the sheet. Go to your local office supply store or printer and print 250 copies on card stock. Have the printer make two cuts, one horizontal, one vertical. You will have 1,000 postcards to distribute immediately.
3). Do NOT use fancy graphics or full-color postcards. These cards scream ADVERTISEMENT! Have your marketing be different. Focus on the marketing message itself. Don’t do anything to distract your prospect from the sales message.
4). Postcards marketing ideas must focus on creating a DIRECT RESPONSE for your audience. It’s called just that actually, direct response marketing. You want your message to create an emotional response that compels them to take action immediately.
5). Use pastel colors on your postcards. These colors have been tested by the hundreds of thousands by some of the best direct mail marketers in the world. The idea colors are yellow, blue and green with an fourth alternate of red. The first three outperform the alternate choice of red, but sometimes a great sale is worth picking up that color and testing it.
6). Speaking of testing. TEST. TEST. TEST. Test the delivery method. Test the card color, the size of the text, the font, the sales copy, your call-to-action, your sales process, your follow-up……everything. These postcards marketing ideas most definitely work. It’s your job to test and tweak them to your offer and your market.
7). Personal delivery. This is a place anyone can start at. It will yield lower results than other methods, but it will yield results. I could easily create an entire eBook just on your options in doing this method. You can do it yourself, pay someone, do residential or commercial, at networking events, bulletin boards, etc. The list is extensive with this one.
8). Every Door Direct Mail (EDDM). Here in the United States, we have a service from the USPS where they will deliver to ever house in a neighborhood based off of the zip code you specify. This is similar to you doing it from door to door, but instead it goes directly into the mailbox, which you can’t do otherwise (it’s illegal to put stuff in people’s mailboxes, the postal carrier must do it). This is a great delivery method that starts at only $0.145 per piece. WoW! No mailing permit required either. You decide where to target, you give them your postcards sorted into bundles of 50-100, they do the rest. All you need to give them is a simple form so they know where it needs to go. They have a wonderful online tool to help you too. Check it out here: Every Door Direct Mail
9). Do demographic research. As part of your testing, research the areas in which you are sending your mail too. There are plenty of great sites for this. You can start with this one, as I use it a lot: http://www.city-data.com
10). Rent a list. Now we are getting into the more highly targeted approaches to your postcard marketing ideas. The de facto source for mailing lists is http://www.nextmark.com . They have tens of thousands of lists to choose from.
11). Work as a team. You can greatly reduce your overall expenses when starting out by doing a team Co-Op and split the advertising costs.
12). Be consistent. Your campaign needs to be steady. This will keep your business stable so it can have a foundation for growth and the ability to scale.
13). Capitalize on momentum. As soon as you can traction, push harder. Do not take your foot off the gas. This is a critical stage of your business. The snowball effect of a flurry of activity and new business will create a ripple effect throughout your entire organization, even if you have multiple departments not involved in the marketing end of the business.
14). Reinvest your profits. I recommend reinvesting at least 20% of your profits right back into marketing so you can continue to scale your business. If you don’t require those profits for your monthly bills because you are not currently taking a salary from your business, then invest even more. One of the biggest mistakes marketers make is to go out and spend their “profits” and celebrate their success to early. Doing so leaves you with less money to do another campaign.
15). Multiple mailings. It has been said that people need to see your message up to 7 times before they will make a buying decision. Depending on the nature of your business, you may want to send your postcards to them multiple times, testing new sales copy and other tweaks along the way. *Note: If you have rented a mailing list, you will need to negotiate this with them in advance as most mailings are a one time use.
16). Use eye catching headlines. You must be able to command their attentions. Some of my favor headlines say things like: “WARNING!” “ATTENTION” “CAUTION” “DANGER” “NOTICE”. These types of headlines, on a pastel yellow postcard, look like something from the utility company, county, city or state departments. They are definitely going to read your postcard marketing ideas with those headlines!
17). Consider creating your own products. Postcard marketing ideas are great when selling inexpensive reports, guides and information. You could create something of value for them, print it very inexpensively and sell if for $39 or $59 each.
18). Build your email list with postcard marketing ideas. Have a website address at the bottom of your postcard that directs them to a landing page. Once they arrive, they will then have to enter their information in order to proceed. This is an excellent way to build your list and create a follow-up email campaign in order to get that 7 exposures they may need in order to make a buying decision like me talked about earlier.
19). Use a QR code. Add a QR code for the tech savvy crowd so they can access your information from their mobile device. Having multiple ways in which to engage your audience will increase your leads and sales.
20). Be congruent. Whatever your marketing message is, be sure that they message is consistent across all channels or you will lose leads and sales. Make sure that the words on the postcard are used on the landing page. If there’s a sales video, have the language match that of the postcard too. The most congruent all of your postcard marketing ideas are as the prospect moves through your sales funnel, the more likely your offer will make sense to them and the more likely they will pull out their credit card and do business with you.
21). Be in it for the long haul. Your postcard marketing ideas are only as good as your ability to see them through all the way to the end. Trying 100 postcards is almost a guaranteed failure. Even 1,000-5,000 cards isn’t enough to test and tweak your campaigns. Stick with it. This works like gangbusters. Don’t give up. Don’t quit. Test, refine, rinse, repeat.
Postcard Marketing Ideas Can Ignite Your Team
If your here all the way at the bottom of this monster article, let me just say this: You are a !@#$ing ROCKSTAR! You are the type of leader that gets it done. So let me offer you a reward for sticking with me until the end of this blog about postcard marketing ideas.
When you decide to join my team here at Empower Network (it’s only $25, a no-brainer), I will give you access to my private mastermind group on Facebook with extensive private training on postcard marketing ideas not available in this post or to the general public.
This training includes all of my sales copy I have personally used on postcards, the best sales copy I could get my hands on for over a dozen sources, complete training guides and more. Click the link below to get started:
To Your Abundance,
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