SEO vs PPC- Whats the Difference? Which is Better?
by topdistributor | on February 7, 2012
The online community is definitely a large market place that you cannot ignore, especially if you have an internet business. There are thousands if not millions of consumers that you can tap in the internet.
At the same time, the internet also poses a quite different challenge. The easy access that internet provides also means there are more competitions.
Nowadays, just having a blog is not enough to make your business running and able to compete. You must master the ability of advertising your blog to the market place where thousands can see you and know that you exist.
You have to expose your website. Make it known. It has to be visible. Your goal is to be sure that when someone is a targeted prospect for your business, they’re able to find you.
Invest in marketing your internet site. There are basically two options available to you, SEO and PPC. These two are probably the most effective alternatives you can use for your internet business.
SEO stands for Search Engine Optimization. Some researches indicate that 60% – 70% of internet surfers and users actually resort to using the Google search engine to find and locate web sites and pages, for any topic they desire.
SEO is the process taken to optimize your website contents in other for them to rank in the front page of Search Engine results. This way you can make sure that you will be visible and can clearly stand out from the rest.
With SEO you do not pay for traffic. It’s free and HIGLY targeted because people were searching for stuff and landed on your website. This however calls for a high knowledge of Keyword Research. Keyword research means that you need to find out exact keyword phrases that your target audiences are typing when there are searching for information online.
This information can be easily found and is very powerful. I personally use the Google External Keyword Tool to get this information. Just go to Google and type in keyword tool, it should be the first result there.
I also wrote an extensive article with videos to show you how to do keyword research and you can view it here.
SEO is a long term strategy, but can be mastered easily and once the goal is accomplished, you will definitely get a steady source of profit. Plus each of your content that successfully ranks in the top spot of a search result is like a fishing hook you throw in the ocean. The more hooks you have, the more fish, sales, leads and business you will have. Best paid begin the traffic NEVER goes away.
PPC means Pay Per Click. There will be a charge whenever a visitor or web surfer clicks on any of your ads. There will first be a bidding process. The highest bidder for the price per click will definitely get the chance to be first listed in the search engine.
With this kind of advertising, you can still basically control your campaign as you get to create your own ad. You will also manage the target audience and still stay within the bounds of your budget. Most of the providers of PPC advertising will allow you to specify the target market, either by topic, industry or geographical location. You can also very well check if your ad gets to be shown at all and if it is competitive with the rest.
There are some guaranteed benefits when you get to maximize the PPC strategy.
- PPC lets you advertise to the whole of the online community. It is also relatively easy to set up.
- You get INSTANT traffic… sometimes within minutes of setting your campaign up
- At first glance, PPC advertising may seem very expensive. Could it possibly happen that someone out there will go on clicking on your ad? This will definitely give you a large bill without the expected profit on your part. If this provides a lot of worries, be rest assured that there is a protection for you. Networks are able to recognize fraudulent clicks.
- You can also set a budget for a certain period. The moment your budget has been used up by the target number of clicks, your ads will no longer be displayed until the next period you want it again displayed.
- You will also be able to adjust well to changes in market demands and trends.
The Let Downs on PPC
Like SEO, PPC has its own let downs. We clearly established the fact that SEO takes time to master and is a long term strategy, but when mastered can be the most powerful thing ever. The let down on PPC however comes when you are not converting your paid traffic into sales. You begin losing your investment. The traffic from PPC comes almost instantly and those clicks can pile up fast which means the cost of your ad increases instantly.
I wouldn’t recommend PPC to someone just starting out with online marketing, because you need to be experienced to use it. PPC are very efficient when you have mastered the act of closing your leads into signups to your MLM business, into sales and or into customers.
In deciding which of the two strategies will work right for you, think of your goals and of your resources. They definitely offer benefits and advantages that will work for your good. The better way to approach this two is to evaluate according to your short term and long term plans. Take the PPC course for your short term goals and choose SEO if you have long term ones.
There world is out there for you now. Just make sure you do what will work best for your entrepreneurial endeavors and visions. The secret to success lies in your hands. Just study your options well and you’ll get exactly what you want.
Please share your ideas with others by leaving a comment below.