What Does AC/DC Have to do with Network Marketing?
by Paul | on September 14, 2012
I just got through listening to one of the biggest (arguably) bands of all time on YouTube and thoroughly enjoyed it. Man this band has been around for several decades now and they still get an unprecedented amount of new fans willing to travel to any country to see their rock idols. Not to mention all the album sales that keep flooding in 24/7.
On 19 February 1980 AC/DC fans were greeted with the news that BON Scott, (lead singer) had died. This news shocked us all to the core, and left us wondering if AC/DC would go on. Within 12 months AC/DC released their new album, “Back In Black” with new front man Brian Johnson.
Well, the rest is history and AC/DC has become a branded name in many households around the world. So what does this have to do with network marketing? Quite a lot actually.
To start with AC/DC is a phenomenal marketing machine based around “branding.” Who, for example, does not think of the skinny lead guitarist bouncing around the stage dressed in a school uniform every time one of their songs is played on the radio? Angus Young has been wearing that uniform since AC/DC first got together several decades ago.
When I saw my first AC/DC video clip I thought Angus looked a little weird in that school uniform but it didn’t take long before I began to expect to see him dressed in it every time a video was played. Their clever branding was beginning to have an effect on me because I began to see him as really cool and unique guitarist. This was visual branding coupled together with great rock riffs at its best. I was hooked and the band became one of my favorites for some time.
Just like AC/DC, network marketers need to develop their own personal brand to attract future network marketers into their team. This branding, however, revolves around “training.” That’s right training. Branding yourself as a sponsor who can offer value in the form of useful training will result in attracting people to you.
The responsibility, therefore, rests in your hands to get yourself fully trained up in the world of network marketing. Then and only then will you be able build you own brand.
So what kind of brand do I build Paul? Well, if you’re going to build a “work from home business” within the context of network marketing, you’ll need to brand yourself as a sponsor who can deliver “quality training” to your down-line.
Your down-line needs to know that you’ll be there for them and that you can get them trained up and on their way to creating their own success story. Don’t worry to much if you’re new to the industry and feel that you don’t have the experience to train anyone yet. You see, the beautiful thing about network marketing is that you’ll have a sponsor and an up-line team who you can get answers from. Also, you’ll be able refer anyone from your team whom you feel you can’t help yet.
As you gain some experience and continue to study network marketing, you’ll grow into a leader and develop your own brand. So then, see to it that you get busy branding yourself. You’ll be thankful you did.
Helping you to prosper