Empower Network

It really all just boils down to 3 ways to generate web traffic to you blog. You can pursue search engine optimization strategies. You can use social sites, go offline or get involved in forums to network your way to generate web traffic, or you can pay for traffic through advertising. Those are really the ways to do it. All 3 approaches are effective and have their benefits, but should you pursue all 3 at once or pick your strategy and stick with it? Let’s look into this a little bit.

3 Approaches To Generate Web Traffic

1.Search Engine Optimization
2.Networking
3.Advertising

Content creation is the underpinning to all of these approaches. Unless you’re sending people to an affiliate offer or somebody else’s site, then you have to create something worth visiting. Whether you decide write articles, create videos or offer a product or service, you need quality content first.

Search Engine Optimization (SEO) is a long term strategy to attract organic traffic from Google, Yahoo or Bing. Many people call search engine traffic the highest quality traffic available because people who end up on your site actively and voluntarily came to your site. This is a long term strategy because it takes time to build a the content that will in turn generate the traffic. Your blog “authority” or clout takes time to create. Other critical SEO factors include backlinks, anchor text density, on-page factors, page rank and your blogs age.

SEO is somewhat technical and if you’re the kind of person that glazes over with this quasi scientific approach, then perhaps this strategy is not for you.

Networking to generate web traffic is an increasingly effective approach. With the rise of Facebook, Twitter, LinkedIn and other social networking sites. . If you are a more socially inclined individual, this could be the avenue for you. I would also loosely define blog commenting and forum posting to be a closer for with networking than either SEO or advertising. Networking also encompassed what we now call offline marketing strategies.

The biggest benefit of paid advertising is the results are immediate. If you advertise today you’ll get traffic today. The minute you pull the plug though, then the traffic stops like that. Examples of paid advertising include pay-per-view, banner ads, solo ads and pay-per-click.

What Do you Do Once You Generate Web Traffic?

Whatever way you decide to generate web traffic you’ll need to create a mechanism that converts traffic to customers and this is perhaps the toughest part. Many people consider traffic generation to be the hardest job, but as I see it conversion is the most critical. With both lead generation and conversion you need to understand how your prospect thinks and what motivates them. If your words and images can evoke an emotional response with your prospects, then you are one step closer to cracking the code of succeeding online.

P.S. If You Don’t Have a Step-By-Step Blueprint For Success then CHECK THIS OUT (Unless You Already Have Too Many Leads).

Image courtesy of FindYourSearch on Flickr.com
Image courtesy of FindYourSearch on Flickr.com