Empower Network

Ad swaps are a proven way to expand your valued email list. If you remember the old Saturday Night Live skit with Hans and Franz who were fitness trainers sent to “pump you up” then you get the idea that ad swaps can pump up your subscriber list fast. Everybody knows that the money is in the list and if you can create a large, responsive list of loyal subscribers, then your odds of succeeding in online marketing can increase substantially. Here are a few things that I have learned about ad swaps.

Ad Swaps Defined

What is an ad swap anyway? It is essentially were two marketers agree to email one anthers promotion to each others list. You send their offer out with your name on it, but the opt-ins will then go to your ad swap partners list and they’ll get any subsequent commissions that result in the trade. This is a “you scotch my back and I’ll scotch yours” scenario where honesty and integrity are critical factors.

What Do You Need For Ad Swaps?

You definitely need web hosting, an autoresponder, a squeeze page (opt-in page) and a product to promote. In most cases you want to give away a free gift which is an ethical bribe to entice people to opt-in. You also need a list of at least several hundred subscribers. This list should have been generated from double opt-ins and not a purchased list.

The gift should be something of value such as webinars, check-lists, tutorials, ebooks, software, interviews and so forth. If you don’t have something to give away you can purchase something with private label rights and master resale rights that includes rights to give it away for free included. This way you can rebrand your offer to make it your own with all the legal rights pointed in your favor.

Where To Find Ad Swap Partners

In the old days (last year) you had to search out ad swap partners at places such as your-im-forum or imadswaps.com or even the Warrior Forum, but now you can subscribe to services such as Safe Swaps which provides a complete platform to find partners and everything else to help complete the swap. There is a build in grading system, much like eBay, where you and your partner provide quality scores on the transaction.

The Partnership Agreement

Before you enter into an agreement, make sure that your partner and you are mailing to the same niche. Once you have found an ad swap partner, then you need to agree on a few things. This is what you’ll both need to agree upon:

1- The number of people you’ll be mailing to.
2- How many times you’ll be mailing the offer.
3- The time of day the email will be sent.
4- The quality of the gift
5- The quality of the ad copy (swipe)

Since you’ll be mailing your partners offer under your name, you want to make sure that what you’re sending out conforms to what you want your list to receive. Obviously your list is something you want to nurture and cultivate, so just make sure that your partner provides something of value and that you are doing the same. After all this is a valuable business relationship and the golden rule applies.

Ad Swaps Final Thoughts

Ad swaps are an effective way to increase the size of your subscriber list and there are many people who generate a full time income just by growing their list and sending offers on a consistent basis. The smaller your list the longer it will take to build it through ad swaps, but if you keep at it then you will start to see exponential growth. Just like anything else, it can seem complicated at first, but the learning curve is fast and the results are worth the effort.

P.S. If You Don’t Have a Step-By-Step Blueprint For Success then CHECK THIS OUT

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