Empower Network

Inside Article Marketing Strategy – Targeting Traffic

If you want to make money online, you must get traffic to your site. Having an article marketing strategy is one of the best way to generate traffic and lots of sales for you. Below are 2 strategies to help you create tons of traffic to your site.

Article Marketing Strategy One: Article Construction

The Power of Keywords

The way you construct your articles should be part of your overall article marketing strategy. This is true no matter if you writing for submission to an article marketing directory or for your web site/blog.

The use of keywords is an essential component in this process. The keyword choices you make will determine if readers and/or Google will find you, bringing you the targeted traffic you desire.

Before you select your keywords you should do some careful keyword research to determine which sites are using those keywords and if you have a chance to beat them for that particular keyword on Google. It is best to start your marketing campaign with less competitive keywords.

The Construction Zone

Creating good content for your articles is easier than you might think. If you are unsure of your writing abilities, peruse some of the articles that are already created and posted by others for your topic or keyword and that show up high in Google for that keyword.

Pay attention to how these articles were constructed, where the keywords were placed, and what techniques the author used to compel the reader down to his or her resource box located at the bottom of the article.

You will notice that outstanding pages are constructed with many brief paragraphs and they are written in simple language that anyone can understand.

White space is critical because it makes it easier for your readers to read your words.

Resist the desire to place links in your content because this might cause your article to be rejected by the article directories. You are allowed to place your links in the resource box, so safe your back links for this area of your content.

Headings Should Be Eye-Catching

Many people do not read all the words on a page unless it’s a novel. They are looking for specific phrases and words that may be key to their problem, so if you can use these in headings the reader can immediately skip to the parts of your article that interest him or her the most. Headings are critical in articles and they really should be brief and eye-catching.

The Meat of Your Article

Be certain to use your keywords in the first sentence of your article, several times in the core of the text, and additionally one far more time in the last sentence.

Many folks are on web web sites are looking for solutions to problems or inquiries they have, so you must make your article enlightening and beneficial, encouraging the reader to scroll down to the bottom of the page where your resource box is located.

Place a call to action inside the bio area, encouraging your reader to click your link for extra details.

Some article marketing websites permit two links. One of those links should direct visitors to your capture page. Despite the fact that you might be writing to rank high in the major search engines, bear in mind that it is men and women who’re perusing your articles. By providing a capture page you enable them to join your mailing list and learn more from you.

Writing articles will seem difficult when you first begin. But trust me, it will get much easier over time.

Remember to keep track of your content regularly and determine which articles are receiving the most viewers. This process will alert you to the most effect articles allowing you to create more articles in this style.

Use bullets and numbered list in your articles as they are easier to read and your visitor can find the information that most interest him or her.

Article Marketing Strategy Two: Article Syndication

Article syndication is one of the most important parts of your article marketing strategy. By sending your article to many different directories, social media outlets and other blogs, you are not only creating a good supply of back links that improve your SEO rankings you are creating traffic from these other sites.

There are many tools to help you syndicate your articles. Some of these tools are free others are not. The more tools you use the greater change of your ranking on the first page of Google.

Spinning

Once you have crafted your article, you can reword it or spin it and submit it to 100s of other article marketing directories. The purpose of rewriting each article is to ensure that every single article is unique to the article directory to which you submit it. Google will only index one version of an article and disregard the any extra copies.

Submitting

Automation is very important in your article marketing strategy. Saving time is essential to your success. Purchase a good article marketing submitter. Submitting by hand takes way too much of your valuable time.

Here are a few of the tools I use everyday:

Unique Article Wizzard
Article Marketing Robot
TribePro

Consistent Effort

A good article marketing strategy will work to bring you the traffic you need. The most important part of this technique is consistent effort.

Most successful marketers will tell you to write a new article every day and to submit it to as many outlets as possible. Each article you create and submit will be like a little “oil well” for you, creating a flow of ongoing traffic and income for you. In this strategy, what you do today will continue to produce for years to come.

Get busy and create a never ending source of income, leads, and traffic with consistent, effective article marketing strategy!

If you interested in making money using an article marketing strategy, check out how this guy has created a truck load of cash with a simple to follow system anyone can do.

Be Blessed,
Marty Dow

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