MLM Recruiting – Is It Really That Hard?
by Rodney Stokes | on December 25, 2011
What’s The Deal With MLM Recruiting?
MLM recruiting is not the most appealing phrase for most folks. They picture chasing down friends and family members and approaching strangers at the shopping mall and trying to convince theses people that you have the best opportunity in the world and they would be crazy not to join you in it. Doesn’t sound like all that much fun, does it?
But the truth of the matter is, MLM recruiting IS critical to your success if you want to reach the top levels in your MLM home business, so fun sounding or not, you better learn the secrets of MLM recruiting & how to do it effectively.
First let’s look at why MLM recruiting is so essential to your success. Let’s face it, you started a MLM home business to earn money, right? And really the only two money making activities in any MLM business are getting people to join your business (sponsoring) and getting customers (selling products or services).
So if you want to make money with your MLM home business, especially the residual income that can last for many years after you stop producing with that company, than you need to master MLM recruiting, and you better make it a priority.
Let’s clarify a couple of terms here before we go any further into MLM recruiting, because people sometimes get confused with these three particular industry terms: MLM prospecting, MLM recruiting, and MLM sponsoring. Since prospecting is the first part of this process of adding people to your MLM home business, let’s start with that one.
The Process of Prospecting While MLM Recruiting
Prospecting is simply the process of finding people who might be interested in what you are offering. So for our purposes, prospecting is MLM lead generation – generating a list of people that you can sort through and show your business presentation to with the goal of either gaining a new team member, a new customer, or at the very least, a referral.
Sorting through these newly acquired leads to determine whether they are truly prospects or simply time wasters is an essential part of the prospecting phase. Sorting can be done through phone conversations, by having the lead follow specific instructions given by email, along with other variations of these two methods.
You’re simply trying to qualify people to determine if they are worth spending your valuable time on.
MLM recruiting can be broken down into two specific tasks: sharing the opportunity (providing benefits) and closing (getting a new team member or customer).
The 3 Tasks of MLM Recruiting
Task number one is where you actually get your presentation in front of those leads who have responded to your prospecting, or MLM lead generation efforts, those that you’ve already sorted through and are now considered prospects. This is your chance to share the benefits of your specific MLM home business, which can be done by way of an online video presentation, a webinar, a company phone presentation, a home meeting or an event.
The second task of MLM recruiting is closing your prospect, and this is an area where many people fail miserably. Once the new “recruit” has seen the presentation and had his or her questions answered, it’s time to get a decision. Are you in or out?
And the last phase of this process, of course, is sponsoring. This involves making a commitment to provide your newest MLM home business team member with the guidance, training and resources necessary for him or her to get the best start possible in their new venture.
Now Back To MLM Recruiting
Now that you understand the difference in those three terms, let’s get back to the focus of this article – MLM recruiting. So if this phase involves sharing your MLM opportunity, which includes answering questions and closing your prospects, then obviously you’re going to need to master some skills, and you should be learning massive MLM recruiting skills.
Let’s look at why you need to learn massive MLM recruiting skills. Statistically, on average, you have to sort through around 25 – 30 people in order to find one solid leader, and for very obvious reasons, the more leaders you can sponsor, the faster you will build a massive MLM home business.
Creating A MLM Recruiting System
So unless you don’t care if you sponsor more than one or two leaders per month, you need to learn how to get your presentation in front of a massive amount of people. And the easiest way to accomplish this, without a doubt, is with a system.
Of course, this system shouldn’t just help you with MLM recruiting, it should also provide you with the teaching, training and resources to turbo charge your prospecting as well as contain everything you need as a sponsor as well.
In other words, you want a system that helps you generate MLM leads, does the sorting for you (up to a point), makes showing them your presentation easy, and then provides those new MLM recruits with all of the training and resources that they need as well. Ladies and gentlemen that system without a doubt is Empower Network. To learn more about what Empower Network has to offer click on the link.
If you enjoy this blog post and would like to comment than feel free to leave you opinions on MLM Recruiting.