Keep Your Customers Atwitter With These Social Media Marketing Tips
by Eric Goldman | on April 23, 2012
If you’re thinking of creating a Facebook page to get your product known, it may be helpful to monitor your competitor’s actions. When you figure out what you think is helping them succeed, and what isn’t, you can adapt your page in a way to succeed more than any other pages you see. Create a page that stands out and appeals to users.
Learn to use each social networking website’s special functions when you’re starting your marketing campaign there. For example, learning to use Twitter’s postage time will help you isolate a specific tweet into a permalink. That works well for a web of links that point to one particular tweet of yours, instead of your entire stream or profile.
Company branding is very important in social media. You should utilize you company logo for your avatar, backgrounds, and anywhere possible to create familiarity with your company. Use similar colors from one account to the other. This will give you a consistency that helps your potential buyers know, and trust, the company they are interested in and following around the internet. Be consistent, so that your brand can be advantageous to you.
A great way to get your followers involved in social media is to hold a photo contest related to your brand. The prize can go to the customer who enters the most creative picture that features your brand. This will reach their followers who may not be aware of your brand and will increase your exposure to a larger market.
If you want more people to come to yours site, fill it up with good content. Consider developing a guide explaining how to resolve issues or tasks that are known to be especially complicated for many in your field. Compile a detailed product review with lots of pictures. People will be highly likely to share excellent content, so be sure the content on your page is top-notch.
Try different strategies before creating your official profiles. Keep testing new techniques outside of your official profile to find the most effective social media marketing techniques. This prevents you from ruining your business and image via poor choices in social media content.
You are not going have a successful social media presence if people do not visit your pages or read any of your content. Everything you post should be as useful and engaging as possible. Give your content the extra time it needs in the composition and proofreading process. Try adding headlines that will capture people’s interest as a way to finish off.
From the tips above, you can tell that social media marketing isn’t nearly as complicated as it initially seems. Using the information and ideas from this article will help you to carry your business forward and strengthen its online presence.
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