How to Sell Network Marketing Without Fear, Anxiety or Losing Your Friends!
by Matthew Hamel | on June 10, 2012
Let me break down a scenario with you and you tell me if what I’m saying is something that you’ve experienced within the network marketing industry…
As soon as you get into the business, you’re told by your upline to start writing out a list of people that you know… Sometimes it’s a list of 10, others it’s a list of 100. And once you have this list, you’re told to call them and invite them over to your house for a PBR (Private Business Reception), get them onto a live or recorded webinar, or get them to listen into a sizzle call over the phone.
And once you make the initial contact with these so-called “prospects”, you’re told to lead with one of two things… Straight pitch or hiding your intentions with urgency and saying “Just check this out and call me back, gotta go.”
Now, there is nothing wrong with this approach, except for the last part.
Leading with a pitch or being flat out misleading is the worst way to build your business and the fastest way to fall flat on your face and deem our industry as being “not for you” or maybe even a scam. The upline leadership that is teaching this crap is doing a MAJOR disservice to our industry. And to be honest, I still don’t understand why they just don’t get it. Seriously, how much attrition is it going to take for you, or them, to get it??!!
You see, this approach doesn’t work well with anyone, even those that teach it to their downlines. We ALL HATE being sold. Period. And it’s truly a waste of time and a horrible way of doing business. The old cliche “No one cares about what you know until they know how much you care” rings true in this industry LOUD & CLEAR!
If you plan on having any success in the network marketing industry, you need to stop listening to the stupid and self sabotaging advice of your clueless upline.
The proper way of presenting your business opportunity is to not treat it as a sale or an influx of quick cash for yourself, but rather a solution to someone who has a genuine need. And NO, you cannot simply say that “Everyone needs it… Everyone is a prospect.” This thinking is foolish, and will get you nowhere FAST! And the key to treating what you have as being a solution, is to first find a problem that your network marketing business opportunity or products/services can solve.
And the only way to do this is by building relationships and rapport through dialogue. But, let me give you a bullet list that goes into this dialogue…
- Let go of the outcome/ Let go of your agenda
- Ask questions
- Listen to the answers
- Ask more questions
- Listen to the answers
- If you hear in their answers that what you have to offer may be a fit for them as a solution, begin by asking “If there was a way where you could (first need), (second need), (third need), etc. would you be open to taking a look at some information?
And for the last question, there are two key elements that you need to remember. First, no one is interested, but everyone is open. The word “interested” in our industry has been associated with so much negativity. So, instead is saying “would you be interested” you need to ask “would you be open to…” The second thing is that you need to totally remove yourself from the question. Most people are told to ask “If I could show you a way to blah, blah, blah” which takes the focus off of your prospect and places it on you. Instead, ask “If there was a way to…” This keeps the focus on them and they begin to start thinking about what life would be like if they had their problems solved and begin building an interest in your solution.
This really only works if you can find something that they need that your business or products can serve. You need to first find out if there is even a sale to be made. Find out their why, and expand upon it. Make them feel the pain of not having a solution, but then also allow them to feel the desired satisfaction from having this problem solved. Get them to start seeing it for them selves through your questions. Deep, penetrating questions. Make them convince or persuade themselves.
And if there isn’t a sale to be made, don’t worry about it. Just let it go, and move on. Remember, do not be attached to the outcome, because if you are, it will show that you have an agenda and will be quickly be picked up on by the person you’re speaking with.
When you have mastered this skill, you will begin to see that your business becomes so much easier and even enjoyable. And with that, you will also begin to experience a business with absolutely no rejection or objection. And you thought avoiding rejection and objections was impossible! HA! If you stop listening to your clueless upline, and start building your business this way, a solid way that works, duplicates, and virtually eliminates or drastically reduces you rate of attrition, you definitely can avoid the pain.
To Your New-Found Success!!
Matthew J. Hamel
P.S. If Your Upline Doesn’t Have A Step-By-Step Blueprint For Success, Check This Out (Unless You Already Have Too Many Leads)-Click Here For Instant Access