Pay Per Click (PPC) and Search Engine Optimization (SEO) – A Perfect Marriage
by Careece Chichester | on May 5, 2012
Pay per click (PPC) or search engine optimization (SEO), which one should you use? Many view PPC marketing as a colossal waste of money while others disdain search engine optimization. In reality, the two marketing strategies form a perfect marriage.
Pay-Per-Click – PPC
PPC marketing is a love it or hate platform. For the “love it” crowd, PPC marketing is a way to get instant exposure and feedback on site designs. In a matter of minutes, you can start receiving traffic and adjusting your site to convert the traffic at the best rate possible. For those in the “hate it” crowd, bids are to high and one never knows how may of the clicks are fake and worthless.
Search Engine Optimization – SEO
As with PPC, SEO marketing has its proponents and detractors. Those who love it look at the free traffic and glorious profitability of a site that converts the traffic at a decent rate. Detractors view seo as an unnecessary waste of time since it can take a year or more to get high rankings, particularly on Google. Detractors also argue that high listings are subject to changes in the search engine ranking process, which means you can lose your rankings.
So, who is right? In truth, both sides make accurate arguments. PPC is expensive and click fraud is a monstrous problem. Seo produces free traffic, but it takes along time to get to the top and rankings are subject to the whims of search engine ranking changes. The truth, of course, is both marketing platforms should be used whenever possible.
Marketing Marriage
Every site is unique, but most should combine PPC and SEO marketing as part of an overall internet marketing strategy. When starting out, the PPC campaign is critical for getting immediate traffic and tweaking the site to maximize conversions. At the same time, a seo campaign should be undertaken. As the site rises in search results, the PPC campaign should be fazed out for the relevant high listings.
PPC and SEO marketing are not mutually exclusive. When married together as part of an overall marketing strategy, both platforms will deliver the goods. Interested in getting tons of free organic traffic from Google search for any niche(s) using a viral blogging system?
About The Author: Careece Chichester
I'm currently making a full-time living as an internet entrepreneur. An expert internet and network marketer for over 5+ years. Before my success online I was working minimum wage jobs just getting by (a slave to the American dollar) with no kind of progress. There's no stability working for a company that controls your life. So I decide to take control of my life and promote progression to others. Instead of working hard for money, I smarten up and had the money work for me. So I found the network marketing industry and I decide to educate myself. I struggle for several months in this new industry and failed been scammed in the beginning. Then I started building relationships with successful online entrepreneurs (cause success breed success) in the affiliate/internet/network marketing industries. That was the turning point that put me in a different tax bracket. I challenge you to build a $5,000-$15,000 monthly residual income with The Empower Network (A Global Business). This goal is very achievable since Empower Network have already paid out $2 Million to average people in the pass 4 weeks of launching their program on October 31, 2011. Get 100% commissions + residual income deposit directly into your bank account daily, hourly and even by the minute. Thanks to David Wood and David Sharpe (founder/co founder of Empower Network) we can now retire on the beaches of Costa Rica. Get your share of the Empower Network pie!
