Blog SEO and Successful Content Writing For The Google
by marijogasparovic | on September 2, 2012
Welcome to today’s blog post. In my recent posts I was talking about Panda and Penguin updates from Google and how they affected marketers/webmasters. Here are the greatest tips for you on how to approach to Successful Content Writing and SEO for your Blog to reach success.
Google threw the SEO efforts of the successful content writing world a huge curve ball with the implementation of the Penguin update.
Many were still thanking their lucky stars after the Panda update of April 2011 only to be wiped out from utilizing too much search engine optimization within their content.
What did this mean for everyone else?
It meant taking the art of content writing back to its very roots: writing for people, not spiders.
It meant that many people who had spent thousands of dollars for SEO link building services were suddenly in the dark.
Matt Cutts, the head of Google’s Webspam team said it best in his latest interview,
“..People understand good content, research, unique content with value is essential to SEO… sites that have social sharing, natural sharing – instead of buying links – are generally not going to be hit. By next year, we hope marketers/ webmasters get that and natural linkbuilding [sic] becomes the norm..”
So does this mean search engine optimization is out of the question for content writers? Absolutely not!
Google actually encourages good SEO to help enhance both the user experience and the quality of writing presented within the content they see.
It’s the Google formula for success, and it’s the reason their users have come to trust them since their inception.
Keyword Optimization + Original Content = Relevant Traffic
Successful content writing lives and dies on proper keyword optimization.
I mean think about it, how many of you can write an article on the newest pair of Nike’s and beat out Nike on the SERP’s?
This means you have to choose your SEO competitors wisely, and that starts in Google’s keyword tool.
For those who do not already have a high page rank on the search engines you will want to concentrate on medium competition keywords for your content, not the high or low.
I already know what you’re thinking so I’ll tell you why you don’t go for the low competition traffic with 2,000,000 monthly searches.
You’ll either be up against too broad of a term to ever beat out the sites on the front of the SERP’s (I mean seriously, you’d have to have the writing skills of Steven King and the SEO skills of Aaron Wall to create that level of content), or you’ll be dealing with long tail keyword phrases like “me like a me them new Nike Zooms”.
Try integrating that into your content enough times for Google to recognize that as your main keyword phrase.
Creating your Content Outline
So you’ve selected the keyword you feel confident will be the goose that lays the golden egg for you.
Good SEO is synonymous with good structure. Any copy writer worth their salt will tell you just as much.
Start with your main keyword for the niche you are writing the content for.
Make a list of all the industry terms you can think of, both antonyms and synonyms.
These will be your main keywords support. Remember what I said earlier? Good SEO relies in providing rich original content for your reader.
So by compiling these words you will have an arsenal of industry slang that users will be searching Google for.
Too many people believe using the main keyword a hundred times is optimizing it for the search engines when in reality the moment Googlebot crawls their site they’re sitting 100,000 pages back in the SERP’s.
Use your main keyword sparingly and your supporting keywords to help maintain your contents relevance.
Headings Can Kill Your SEO Efforts
Your successful content writing can easily live or die through grammatical errors such as improper heading structure.
Now Google isn’t anal when it comes to grammar/ spelling errors, but skipping from a heading 1 to a heading 3 or a heading 2 to a heading 4 will set off red flags that will surely hurt your SEO efforts. Going in reverse is fine as it’s grammatically correct…
See On: Spice Up Your Blog
Every day we discover new things. Good thing is that all of the advices from this article are free methods to market your Blog. I hope you found something new in this post that you will use for successful content writing.
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