The Legend Of A Self Liquidating Offer
by ledux | on January 6, 2013
Do you know what is a self liquidating offer? If not I will try to quickly and simply explain it. I will assume that you have basic knowledge about internet marketing and you know what is a squeeze page, sales page etc.
The Concept Of a Self Liquidating Offer
You got an offer of any kind, it can be a simple sales page, or a squeeze page which redirects to a sales page after someone opt’s-in or the offer can relate to the whole sales funnel, opting-in > upsell > downsell etc.
Now to make money from your offer you need to advertise it and send traffic to it. A self liquidating offer is when you spend money to advertise your offer and you make the same amount of money or grater from the sales you make at the front end.
Practically, this makes your advertising free and you can pay for more advertising from the money you make promoting your offer. This is called the self liquidating offer. You spend $1 on advertising and you make $1 or more back. You keep spending money on advertising break even with the advertising costs on the front end and make the profits by offering other more expensive products at the back end.
Back in the days when Google allowed to advertise any affiliate offer that you wanted on AdWords, people were making a lot of money. All they needed to do was to find an affiliate offer and setup a targeted advertising campaign.
Tons of people were creating self liquidating offers. The money they made from affiliate commissions were greater than what they were spending on Google for advertising. All the people were like small investors for the product owner, but this golden age didn’t last very long. Google had to change its terms of service, due to a legal issue or something. Google was now responsible for every site’s quality that’s advertised on AdWords.
Google then slapped all the affiliates, meaning shut down their accounts to level the field for other companies, because major affiliate programs were killing all of their competition, they were monopolizing the advertising space with people promoting the same affiliate offer, also a lot of people were shut down, because the affiliate pages that they were promoting didn’t comply with the new Google quality guidelines. Tons of people were left without a reliable traffic source. The good days of self liquidating offers were over.
If you have lately bought some internet marketing training products then you have probably heard that the successful internet marketers teach you to create your self liquidating offers. It’s the fastest way of making money online.
You set up a squeeze page, put multiple affiliate offers into the mailing sequence and then tweak the whole funnel until it converts so well, that you can brake even at the front end.
But it’s nowhere near that easy as just setting up your squeeze page, picking an affiliate offer and start advertising. There’s so many parts in all of this that it takes tons of time to figure everything out and even then there’s one huge problem.
Small commissions. Yes this is a big one, even if you set up a high converting squeeze page and find a cheap traffic source that converts and you sell an affiliate offer at the front end it will be very hard for you to break even, because you get 50%-70% of the money and you also loose a buyers lead which you could have put into your buyers list.
Usually the affiliate offers have upsells from which you also get just a percentage of the money and later on the affiliate product owner can keep selling to that person on and on and that leaves lees chance that the person will buy from you.
Now all these problems can be solved, if you have your own product, actually you need the whole funnel of upsells and downsells to make the big bucks and not just one product, but lets be realistic most of the newbies wannabe internet marketers will struggle with even setting a high converting squeeze page and we are not even talking about creating multiple products and all the struggles that are tied to it.
So, what can a newbie do? In my opinion the easiest way for a newbie to start making money online is to use a ready made system and I don’t know a better direct sales system than Empower Network.
Why is it so good? By joining you have the whole funnel set up, from high converting squeeze pages to multiple high converting products. Also you get the whole training needed to get started and the best part is that you get 100% commissions from all the product sales like you were the owner.
There are other marketing systems out there like MLSP, Magnetic Sponsoring and others, but there isn’t any other system that would be like Empower Network. You got everything set up and all you need to do is to send traffic. You can start with free traffic methods, but if you decide to use paid advertising you will see that it’s very easy to brake even, because you get 100% commissions.
Empower Network is basically a self liquidating offer done for you which only the most successful internet marketers have achieved and now you can have it all set up for you from the very start of your internet marketing journey.
So, join now and start earning 100% commissions like the big guys.