Basic SEO Techniques to Achieve Network Marketing Success

Adam Waller Oct 1, 2012 · 2 min read

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

Proper SEO can Help Accelerate Your Network Marketing Success

There are many SEO techniques that can help you achieve network marketing success, but not knowing where to start can lead to a lot of wasted time and effort. It’s for this reason I’ve decided to provide you with a few basic SEO methods to implement before starting any new back-link or promotional campaign. By following these simple guidelines you can drastically increase your chances of higher rankings in the search engines.

SEO is ever-changing, making it a difficult practice to master. However, there are some basic rules to search engine optimization; rules that have never changed and will continue to remain a determining factor in your SERPS despite past, present, or future algorithm updates. Let’s have a look at some of these crucial, basic SEO tactics that will help you achieve network marketing success much faster.

3 Vital SEO Tips for Network Marketing Success

Keyword research: This is a well-known fact across the network marketing forums, but not paying close attention to keyword trends and competition is a common mistake for many. Using a tool such as Market Samurai can pin-point profitable, long-tail keywords with a growing search trend, allowing you to capitalize on untapped markets first.

On-Page Optimization: Ensure that each and every page or post on your website has both title and description tags, and that they both include your main keyword somewhere within the text. When writing content, always use your target keywords within the opening and closing sentences. Vary the paragraph placement for best effect and be sure to use italics, underline, and bold text.

Off-Page Optimization: Probably the most complex and tedious SEO task of all, off-page optimization requires a lot of testing and analyzing to perfect. After experimenting with all types of back-link sources, I’ve come to the conclusion that back-link diversification is very important. While some back-links hold more value, it is still important to include a variety of back-links in your SEO campaigns. Here are some basic off-page or ‘ back-linking’ tips to keep in mind:

Always look at the page PR (page rank) and ignore the domain PR. Domain PR doesn’t determine link quality, whereas the page PR does.
Keep an eye on outgoing/external links, aka OBL. Lower OBL means more link value as a rule.
Do-follow will always have more value than a No-follow link, which passes no link juice to your URL. No-follow shouldn’t ever be excluded however, and plays an important role in back-link diversification. It makes your back-link campaigns appear more natural and helps increase rankings faster, as well as reduces the risk of getting penalized by the big G.

By following these basic SEO tips you cannot fail, simply write down everything you do with regards to both on-page and off-page SEO; and keep analyzing your rankings to determine where you should be focusing your attention more. SEO takes time to master, but once you get the hang of it you’ll achieve network marketing success faster than you’ve ever thought possible.

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