A Lead Generation Process that Works

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

A Traditional Lead Generation Process

Leads are an essential element in building any kind of business successfully, whether it is a traditional bricks and mortar company or an internet business. A good lead generation process is crucial to the financial success of any company, whether large or small.

You may think a lead is a lead, but you are wrong. Getting a cold lead and a highly focused lead may cost the same, but the second is obviously much better.

Lead generation is going to be something you have to do every day, and you have got to learn how to generate quality leads efficiently. With an offline lead generation process you will spend many hours meeting prospects, driving to and from appointments, and making calls. If one of your systems of prospecting is gathering paper forms and fliers, all this information needs to be shifted through and placed into a database. More info. to your leads in the form of brochures has to be mailed, and then there’s the qualifying process that must take place, adding more time and cost. After all of this, you then have to make a successful sale to that lead. That’s the more traditional way, let’s look at how it can be done today.

Article Marketing as Your Lead Generation Process

First off, you need to be leveraging the internet in today’s world; and using a lead generation process online gives you access to a vast number of people world-wide. Still, you need to narrow it down to those people who are most likely to be interested in what you have to offer.

An Autoresponder is Critical

You need an autoresponder. This will allow you to automate the follow-up process with your leads, and you won’t have to always call your leads. This is an essential, must have business tool. If you are not building your own list, you are not building your business.

Keywords, Articles, and Blogs

You need your own website or blogging platform so you can publish your articles. You want to create good quality articles that contain useful information, information that your readers will find valuable.

You also want to target specific keywords in these articles. You will need to learn to shape your articles around these keywords, while still making them flow well for your readers.

Call-to-Action and Capture Pages

At the end of these articles you want to have a transition paragraph and a call-to-action. This call-to-action should contain a link that leads to your capture page.

Promote Your Content to Rank

Promote your article or blog post to rank on the search engines, and share it on social media sites such as Facebook, Twitter, Google plus, etc.

It Takes Time, So Don’t Give Up

It will take time and money to promote your business properly. Like I mentioned earlier, you’ll need to purchase your marketing tools (especially an autoresponder).

Too many people in internet marketing simply give up too soon, and join the great majority of others who’ve failed. They then find themselves right back in a job, or worse, unemployed. So stick with it, and take massive action over an extended period of time until you succeed!

Quick recap:

-Target specific keywords that people are typing into the search engines, and that make sense for your business niche

-Create great content that offers value, and that has your keywords sprinkled throughout

-Use a call-to-action at the end of your content that links to a lead capture page and has your autoresponder tied into it.

-Promote your content to rank on the search engines

Why use this lead generation process? Because the internet runs on search, and this will give you better targeted leads that increases your chances of getting a sale.

I have followed this same formula to rank on the first page of Google, and make sales. I personally use the Empower Network blogging platform because of it’s SEO power (which makes it easier to rank on Google), it is already set-up for you after you create and complete your membership, which allows you to start blogging within 10 to 15 minutes; not to mention it also offers an optional affiliate program where you can earn 100% commissions. I also use Market Samurai as my keyword research tool.

Isn’t it time to start taking your business serious by applying a proven lead generation process that works? If not now, when?