Lead Generation Techniques To Build Your Online Business
by Kim Thornton | on January 5, 2012
If specific lead generation techniques are not a part of your business strategy, you’re trusting luck to get you the success you’re after!
This is not a good strategy!
In this day and age, it is more important than ever to develop and implement an effective and appealing internet marketing strategy. Failure to do so can result in a loss of competitive edge, not to mention the loyalty and valuable relationships between your company and its customers. And lead generation techniques need to be part of what you do every day for successful online marketing.
Good Lead Generation Techniques Start With Your Webiste
In other words, your marketing should be a comprehensive and integrated approach, not haphazard. Think and plan out your marketing, what it says, what main messages it contains, so you can be consistent in your marketing.
Second, when you are designing your website to market your business, aim for a simple, non-cluttered layout, with clear navigation. Customers will not spend a lot of time navigating through a website that has a cluttered layout and confusing navigation. If a potential customer cannot find what he needs within the first few clicks, he will leave and go to a competitor. A poorly designed website can lose a lot of business.
Lead Generation Techniques Include Good SEO
Search engine optimization (SEO) includes both on page and off page. Here’s the fact that most people don’t get: 90% of effective SEO is off page!
So yes, it’s important to get the 10% of on-page SEO correct. Effective use and placement of your keyword is critical. But it’s really only a small part of the puzzle!
Lead Generation Techniques: What is off-page SEO?
The most important part of this lead generation technique is backlinking. In simple terms, your webpage, article or blog post will be lost in the hundreds of thousands, or even millions, of other webpages unless you employ a specific strategy to let the search engines know you exist.
Backlinking is simply a strategy to post other content on the internet that points to the page you’re targeting.
Lead generation techniques like this get really interesting when you understand that there are many different types and qualities of backlinks. Some are more beneficial than others. And some can actually damage your ranking.
While this may seem incredibly complicated at first, and I guess in some ways it really is, when you get the right expert advice the fog clears and it all starts to make sense.
The challenge for most when searching for the most effective lead generation techniques is knowing where to get the real goods! I know I searched for a long time, mostly finding very superficial information, stuff that didn’t get into the really in-depth training that I knew was necessary.
When I found the training that comes as part of the Empower Network, here were leaders who were showing you everything they were doing, along with the tools they were using, to dominate in their businesses. Lead generation techniques like this were no longer kept hidden!
PS. Attempting to guess at this stuff or to try to learn it from scratch is, in my estimation, a recipe for failure. The learning curve is steep and there are a lot of pitfalls. My advice, if you’re serious about your online business, is to learn lead generation techniques from proven experts who are willing and able to share their secrets!