Email Marketing Best Practices – Effective Email Copywriting
by joshkotsay | on December 25, 2011
If you want to succeed with email marketing, then you will have to follow certain email marketing best practices. And of those best practices is improving the copywriting of your emails. What you need to learn to do is appeal to your readers in your email copy so they will take whatever action you want them to take. By using great copywriting, you can improve the conversion rates of your emails and thus make more sales. So the question is, what does it take to write good email copy, and how do you create copy that makes an impact? That is what we are going to cover in this blog post and you will learn some email marketing best practices you can use yourself to improve your copy.
When you are sending out an email to your email list, you want to be able to get your subscribers to take a specific action. In order to do this, you need to stop focusing on features and instead focus on benefits. The email that you send out needs to convince yours readers how whatever you are trying to sell will benefit them. This means creating more focused copy. If you do list features, it is important to follow up each feature with a benefit. This will show your readers what exactly they will be getting and how it will help them if they take you up on your offer.
Another email marketing best practice is to write with the reader in mind at all times. I usually prefer writing in the second person in all my email copy. This means using the word “you” frequently, which allows you to speak to each reader in a direct manner. Never focus on yourself too much, as this makes people feel like you’re an aggressive salesperson. You want the reader to feel that your copy is directed specifically towards him or her.
Email copy also works much better when it is focused on a single promotion. Never send out an email with a bunch of different offers in one email. This has the unintended effect of overwhelming your readers. If you focus on a single offer, then it becomes much easier to create a story around it, which engages your reader and gets them to buy. Always make your copy as straightforward as possible.
Lastly, make sure you are using a good autoresponder like AWeber. It is really important that the emails you do send out get delivered as close to 100% as possible. Good autoresponders like AWeber will help you do that.
If you are just learning how to write good email copy, then be patient because it does take a little time to figure out what to write. Also, make sure you have a subscription to a good autoresponder like AWeber which helps a lot. Once you master this, people will respond as long as you maintain a good relationship with them. Of course you have to work at it and keep practicing, but this is an investment in your online business. So follow these email marketing best practices for improving your email copy, and you will be sure to see a noticable bump in your response rates.