Entrepreneur Training Top Onsite Optimization Factors Part 2
by Terje Sannarnes | on February 3, 2013
Providing the certain recommendations on onsite optimization we would like to say that algorithms of major search engines are often changed. The point is that, some entrepreneur training advices may work for one search engine and may be absolutely helpless for others. Taking into consideration this fact, we concluded to share general search engine optimization tips only. Thus, it is time to continue the list of onsite optimization factors!
Website Structure. The main blocks and sections of a website should be placed in the way that is convenient and friendly both for search engines and users. So, the golden mean has to be found between such conceptions as website usability and search engine optimization. The information on a website pages should be placed logically to help people find the required product quickly and effectively. In order to improve the indexation of website it is advised to make each web page available within 2 clicks.
Internal Links. In order to maximize SEO effect of a website entrepreneur training tutorials recommend putting keywords and key phrases into link text. The name of file to which a link refers should include a key phrase as well. Also, it is expedient to use bold style and H1, H2 and H3 sizes for the text of each internal link. It should be emphasized the fact that internal links improve the indexation of web pages and make website navigation easier.
External Links. Doing link exchange with other sites your website will have external links. In these regards, we would recommend you to have external links to high quality websites. Don’t make links to web pages with helpless content. According to the opinions of entrepreneur training experts the text of external links should correspond to website theme and has to describe its content completely. It would be a good idea to use keywords and key phrases in link text as well. Avoid links to non-existing online resources. In these regards, it makes sense to check the validity of external links periodically.
Website Load Time. For better usability and search engine optimization all web pages should be downloaded quickly. As it is known, load time of website directly depends on such factors as the speed of web hosting server and web page size. As to server speed, it is advised to use the special website monitoring tools, which allow entrepreneurs to see website load time and provide users with uptime statistics. In case if web hosting provider doesn’t meet your requirements it always makes sense to transfer files to another company. The size of each web page shouldn’t exceed 100kb. However, for SEO purposes it is better to make it even less than 40kb.
Validity of HTML Code. The process of onsite optimization includes also the work with HTML code. Highly effective HTML code validity checking tools allow website owners to find and correct various errors really quickly. This activity may play an important role in the process of search engine optimization. A special attention should be paid to browser compatibility problem. Make sure that your website is properly displayed in all major browsers.
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To your success!