After developing and launching a website entrepreneurs usually have another important task. It is   website promotion and search engine optimization. Statistics says that the main part of targeted traffic is usually generated by Google. However, the process of search engine optimization usually requires much more time, efforts and money comparing with website development. It should be noted that with minimal SEO knowledge and entrepreneur training this procedure can be significantly simplified. Trying to help entrepreneurs save their budgets on website advertisement we have decided to describe the main factors of search engine optimization.

Keywords in the URL of website. In fact, search engine optimization begins from the process of choosing a domain name. Do the best to include keywords or key phrase in domain URL. Acting in such a way you will manage to minimize your SEO efforts from the very beginning. You will definitely cope with this task successfully by making use of effective domain selection tools.

Keywords in Title Tag. Put the most perspective key phrases in Title Tag. The closer keyword is placed to the beginning of the title – the better. Remember that website title should be no longer than 60 symbols.

Keywords in Alt Tag. Despite the fact that graphics takes some place of a website, images can be also successfully used for SEO purposes. In these regards, we would advise entrepreneurs to put keywords in Alt Tag as well.

Description Tag. This part of website defines the theme of online resource. Thus, use no more than 200 symbols when writing a description for a website. Most search engines take into account key phrases provided in description tag.

Key Words Tag. The presence of keywords and phrases in this tag is also highly appreciated by all major search engines. Use no more that 10 words providing key words tag for a website. Remember, that each keyword inserted into this tag should be also repeated in website text. The same word shouldn’t be repeated in this tag more than 2 times. Otherwise, it will be considered as spam. According to numerous opinions of entrepreneur training experts, Google doesn’t take into consideration this tag. Nevertheless many other search engines do.

Keyword Density in Text. On the one hand, website text should be interesting and informative to describe the specificity of online resource clearly. The texts of e-commerce websites should contain the detailed description of all products and services offered. On the other hand, a website should have SEO friendly text saturated with beneficial key phrases. Website text should contain between 5-20% of key phrases and 1-6% of keywords. However, some online entrepreneur training guides state that this number can change depending on website theme. Searching the Internet attentively you will manage to find a great deal of online tools to measure the density of keywords in website text. It is recommended to use H1, H2 and H3 sizes for key phrases. It also makes sense to use bold, italic and underline styles for keywords. The text with most important key phrases is usually placed at the beginning of a webpage.

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