Entrepreneur Training – How to Choose a SEO Company
by Terje Sannarnes | on January 13, 2013
Recently the demand for SEO services has increased significantly. It is well-known that demand creates its own supply; that is why SEO experts who start their agencies usually offer a package of services to promote websites. It is reasonable for a person who is quite ignorant of search engine optimization topic, but needs the services of a SEO company, to get some entrepreneur training in order to choose the necessary promotion company properly. All the recommendations are given on the basis of the work of the managers who are constantly communicating with the clients on a matter of search engine optimization strategies.
1. Set a task for a SEO company.
It makes sense to consider the task that a SEO company sets before itself in order to promote your site effectively. It’s possible to read in the proposals that the company makes the following: ‘Top 10 by key words’. One should take into account the fact that the position on the first page of the search engines is only the marketing tool, which is used for solving a part of all the assigned tasks. Increasing the sales is the main purpose for entrepreneurs. That is why one should apply several methods of search engine optimization.
2. Keywords for your website.
Keywords should be selected according to a flexible scheme. In order to solve this task your site subject area must determine the selection method. The research of the keywords offered for promotion must be done pliably. A SEO Company may propose up to 10 key phrases with high competitiveness or 200 key phrases with low competitiveness. What is better? It’s better to remember that the companies work with hundreds of clients at the same time, and the key phrases proposed to you will only increase the traffic and not the sales. An internet marketing team must work satisfying your business needs only.
3. Cost of services.
The client always evinces the desire to find a cheaper website promotion company. However, such type of selection can prove to be mistaken. Search engine optimization companies choose various key phrases, which are why the cost of services also varies. You should consider the company’s portfolio at the moment you find the site with subject area similar to yours. In this case the chances for appropriate key words selection are much higher.
Some companies on purpose shorten the terms of search engine optimization simply for attracting clients. Search engines usually have different claims to the sites, that’s why it is impossible to create an effective SEO strategy for website and get top search engine rankings for less than three months. It would be reasonable to refuse the proposal of such ‘fast promotion’. Be ready for a four-month term, pay the money and stay friends with a SEO Company!
5. SEO Company Guarantees
A reliable company which gives some guarantees concerning the quality of its work usually puts this item into the commercial offer. This action corresponds completely to the company’s status. You should find out how much the promotion offer differs from the items of the contract written. The company which promises to return your money back in case if its attempts to promote your site fail, may subtly indicate in the contract that its obligations include the putting on the first page 70 per cent of all key words only. So, the main advice of our entrepreneur training is to read attentively all the contract items.
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To your success!