Entrepreneur Training – Advices of Famous Copywriters Part 2
by Terje Sannarnes | on January 9, 2013
Most likely that each entrepreneur will agree with me that advertising has changed a lot during its history. Its peak development was in the 20th century. Advertising was treated in different ways within that period of time. It was regarded as an effective product introduction, market engine, and a tool to manipulate people’s consciousness. Therefore in 2000-2010 crisis image has appeared and was described by Michel Fortin in his book «The Death of The Salesletter». We would like to continue our entrepreneur training and share a lot of helpful advices provided by other famous copywriters.
Entrepreneur training lesson of Michel Fortin
Despite the fact that Michel Fortin was born into a poor family, he managed to become a successful entrepreneur – the owner of a successful consulting agency. Michel Fortin is considered to be one of the world’s most outstanding marketers, University Professor and Doctor of Philosophy. He is usually called “The Success Doctor” in the world of advertising. Unlike his forerunners, Michel Fortin works not in America, but in Canada. It’s possible to learn internet marketing not depending on your location. Access to the Internet is the only condition that matters. He has written dozens of books and has hundreds of publications. But most readers know him due to his “killing” of selling texts and offer of “10 commandments of powerful positioning”. Some of his recommendations will be useful to any copywriter. It’s not important to be the best, it’s much more important to be the first. You can easily overdo trying to describe the advantages of the products as better as possible. If you want to be an entrepreneur who is unique it’s not enough to say that the product is the best on the market. But describing its even insignificant peculiarities will be much more useful. You shouldn’t be discouraged by the fact that the product or service lack something, you should concentrate the attention of consumers on the benefits they’re going to get if they purchase this product or service.
Entrepreneur training lesson of Gary Bensivenga
Using recondite language for writing advertising texts will hardly bring the desirable results. Consumers won’t be interested in such texts. Plain language writing is exactly what an entrepreneur needs in this situation. Customers can’t spend much time in order to understand what this advertising is about, they want to look at it and see what it means. Make a research of the product and consumer desires meticulously. This is one of the most effective methods offered by Gary Bensivenga. In order to be able to write without any difficulty, you must know what you are writing about. 20 percent of actions are equal to 80 percent of income. This is the formula provided by Bensivenga. It is intended to help any copywriter and businessman, who aspires to increase his income, organize their working process properly. The point is that you should determine beforehand what actions may bring the highest income and concentrate your attention solely on them. What is your credo? It’s necessary to explain it as in this way you’ll be able to make your advertising and brand valuable. Aspire to understand what the customers need and find the ways to satisfy their needs.
Entrepreneur training lesson of Den Kennedi
Copywriting is considered to be some kind of a business. Copywriter-multimillionaire and successful entrepreneur, Den Kennedi, has offered the main rule that makes any business work effectively. Break all existing rules! A rule is some kind of an ideal and typical construction. The text that the copywriter is writing is reality and its purpose is to sell the product to customers. In some way any service or product is unique. So, do we have to rely on rules when it becomes more and more difficult to attract the attention of a client? But how is it necessary to write advertising texts? Are there any methods which could guarantee success? In his book Den Kennedi gives step-by-step instruction for an entrepreneur on how to write advertising texts and even says which titles should be used. Kennedi has made a great contribution into the sphere of copywriting. Not only copywriters, but also an entrepreneur should know how to create effective advertising texts. Business consulting in this sphere of activity has made Den Kennedi a millionaire. Today he gets thousands of dollars per hour for giving consultations in the field of entrepreneur training. It is rumored that Kennedi still writes advertising texts to order despite his huge profits.
In these lessons I decided to provide users of my blog with helpful recommendations provided by famous people. It should be noted that all people mentioned here have managed to succeed in doing their online businesses. I sincerely hope that all those advices provided by famous copywriters will be helpful for any online entrepreneur!
If you enjoyed reading this post, make sure to Subscribe to receive my blog post updates, leave a comment below and share this with your friends and followers.
To your success!