Affiliate Programs Vs Google AdSense, What do an entrepreneur choose, both or only one?
by Terje Sannarnes | on January 5, 2013
Today, an online entrepreneur is provided with a wide choice of methods to monetize informational websites and blogs. Nevertheless, affiliate programs and Google Ad Sense continue to be the most popular of them. There are a lot of discussions on the topic if it is possible to make huge money via Google Ad Sense or not. Many website owners state that Ad Sense advertisement provides higher earnings comparing with affiliate programs. Thus, some online business owners give a preference to affiliate programs, others to Google Ad Sense. So, what is it better to choose for informational online resource – affiliate programs or Google Ad Sense? Let’s try to find the answer to this question. In this entrepreneur training course I am going to describe benefits and disadvantages of both these website monetization ways.
Information for an online entrepreneur – pros and cons of Google Ad Sense
Almost every online entrepreneur likes an idea of earning money having no communications with clients. Isn’t it wonderful? This idea can be perfectly realized if you have a popular informational websites providing Google Ad Sense advertising blocks. All that an online entrepreneur has to do is to promote his web resource effectively and attract more targeted audience. However, will it be the best monetization way for your online business? Let’s consider the benefits of websites with Google Ad Sense. Such a solution is ideal for an entrepreneur, who has informational web resources and can’t find affiliate products related to a website. You don’t have to do a lot of work. You create a web page, saturate it with keyword rich content and add to a website. Everything sounds easy. You can create numerous websites and will have huge online revenue. These websites don’t require a lot of work and efforts. Earning via Google Ad Sense an online entrepreneur is paid for clicks and views generated by websites.
However, websites with Google Ad Sense blocks have their own nuances and of course an online entrepreneur should know about them. It should be noted that Google Ad Sense income can be short-time. For every online business it is important to have stable earnings and budget that can be spent on the further development. Instead of stimulating users to subscribe RSS feed an online entrepreneur has to make people to click on advertising. You will probably ask me why Google Ad Sense earnings are not stable. And of course I will explain why. The point is that such websites are dependent on popular search engines and their algorithms. A lot of people having web resources with Google Ad Sense blocks make a huge mistake – they aspire to obtain targeted traffic from search engines only. Thus, when algorithms of search engines change their online revenues may quickly drop down. For example, the latest update in Google search engine (I mean well-known Google Panda algorithm) can confirm this fact completely.
Information for an online entrepreneur – pros and cons of affiliate programs
It is a good idea to become a member of affiliate programs for an entrepreneur, who is going to create a website that is dedicated to one topic only. In these regards, it is better to choose a highly profitable business field. Having an online business of this type an entrepreneur can create web pages on the certain topic and stimulate people to purchase good products. Following the correct strategy an online entrepreneur can develop a huge database of customers that can become a powerful source of income for a long time. But can affiliate programs provide you with more earnings comparing to Google Ad Sense? It is a difficult question. Let’s consider the main advantages of affiliate programs. The main benefit of affiliate programs is that they can provide an online entrepreneur with high revenue for a long period of time. When earning on affiliate programs you should focus activity on development of a huge email database. This list of emails will become a powerful marketing tool for your online business. So, each time when you are going to represent a new product simply send information about it to thousands of email addresses in your database. Acting in such a way, an entrepreneur can significantly increase revenue from affiliate programs. There are also disadvantages of earning from affiliate programs. Special attention should be paid to the fact that it is not easy to write content stimulating people to buy products. Thus, an online entrepreneur has to be a professional content writer! It takes a lot of time and efforts to write product reviews and develop email lists.
So, let’s return to the main question – Google Ad Sense or affiliate programs?
I would recommend an online entrepreneur to combine both these monetization methods in a single whole. Just create websites, which are suitable both for Google Ad Sense and affiliate programs. So, if you are a blog owner then simply implement Google Ad Sense block at the top part or right-side menu of a website and write review posts to advertise affiliate products. Therefore, every online entrepreneur can make use of both methods!
PS! Are you an Affiliate Marketing Failure?
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To your success!