Every entrepreneur usually looks for a profitable occupation to start a business of his own and make it successful. However, it is not always the right thing to be done. It may seem strange, but money is not the only factor that should influence one’s choice of business direction. In one way or another, this is what most people start with. If an entrepreneur is interested in money only, it can be hard for him to work for a long time, because income can be rather low at the beginning of his business development. The process of business development can be compared to the process of Chinese bamboo tree growing. It is extremely interesting. When a small bamboo seed gets into the soil, it develops under the ground for four years. Moreover, changes are absolutely inconspicuous. The Chinese know about this bamboo peculiarity quite well. That’s why they keep on taking care of the seed day after day. Five years later the bamboo begins growing steadily and turns into a plant which is 20 meters high. Business develops in the same way: a clear understanding of the market and company strategy appears gradually, a team of specialists gathers and a client base is gained. So, business develops more slowly than you would like and everything is much more difficult than you have planned. However, your business develops in the right direction. Starting a business and developing it is a great experience for every entrepreneur. Though some entrepreneurs aspire to get income as quickly as possible and therefore pay no attention to cooperation with people and company organization. For this reason most companies fail during the first year of their existence – they were growing fast, but didn’t manage to become strong enough to survive. In fact, there is one more reason why business fails so soon: an entrepreneur is not interested in anything else, except income. There is no doubt about the fact that business is usually created in order to get income, but only interest and devotion to it can help your business get through hard times of its development. So, every entrepreneur should choose the occupation he really likes.

Motivation and stimulus – what an entrepreneur should know

Motivation is undoubtedly important for a person, who wants to become a successful entrepreneur. However, it would be reasonable to determine the difference between motivation and stimulus. What is the driving force for you – a stimulus or motivation? In order to get more information on stimulus-motivation topic, it is critical to find out what people are driven by motivation and what people are driven by stimulus. If an entrepreneur has control over his life, chooses his occupation and knows what to aspire for, then his driving force is motivation. A person driven by motivation has goals and knows how to achieve them. And if you have no goals then your driving force is undoubtedly stimulus. What advantages does an entrepreneur receive if he has a goal and knows the way to achieve it? The answer is quite obvious. Due to it you know what you should do in your life and how to do it. Motivation attracts you – it may be a dream or a goal. And stimulus is what makes you do something – some obligations, debts etc. In most cases, a person driven by stimulus gets no pleasure from his work because he does what the others make him do. So, what is your driving force? How do you think?

The model of motivation for an entrepreneur

The essence of entrepreneurship motivation is the combination of motives that make an entrepreneur work at some certain level of his business development. The model of entrepreneurship motivation includes immediate motives (commercial success, freedom and independence, initiative and activity, innovation and risk) and mediate motives (self-realization, respect and self-respect, social contacts and obligation). The main factors that influence the formation of entrepreneurship motivation are as follows: socio-economic, organizational and socio-demographic factors. It has been proved that the main entrepreneurship motive is the motive of commercial success. The motives of freedom and independence and the motives of initiative and activity take the second and third places respectively. The motives of self-realization, innovation and risk and also the motives of social contacts are usually in the middle of every motive hierarchy. And motives of respect and self-respect take the last place. It’s interesting to know that there are four types of entrepreneurs according to their entrepreneurship motivation – genuine entrepreneurs (those who aspire to achieve commercial success); profit-oriented entrepreneurs (their main desire is to become rich); passive entrepreneurs (they want to be free and independent, commercial success does not interest them too much) and involuntary entrepreneurs (they aspire to get respect and self-respect). It should be noted that passive and involuntary entrepreneurs are nor very much successful. So, you should try to determine what type of entrepreneur you really are in order to evaluate your chances for success.

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