How To Drive Traffic in Google Search with Search Engine Optimization for an Entrepreneur Part 2
by Terje Sannarnes | on February 12, 2013
Today SEO industry actively develops, so an online entrepreneur can select between a vast variety of experts and companies providing professional SEO services. Every day an entrepreneur has a goal to achieve top search engine rankings for a website. It should be noted that a number of websites available in web constantly increases. So, the level of competition in any online business becomes higher and higher. Actually, the process of search engine optimization begins at the stages of website development. SEO experts analyze various online businesses and research the algorithms of popular search engines. Due to the fact there are a lot of companies offering SEO services there are also a great deal of different SEO methods and techniques. In this entrepreneur training lesson we will talk about different SEO techniques in detail.
Entrepreneur training – General SEO methods
General SEO methods mainly imply the usage of “white” and “black” techniques of improving search engine rankings for a website. The “white” technique is based on a correctly created web page saturated with properly selected keywords. The “black” technique is a combination of forbidden methods, which can cause a ban of web page by search engines. “White” SEO methods are properly planned. It may take a lot of time for an entrepreneur to improve search engine rankings. These SEO techniques are focused on creation of high quality content. As to “black” methods, they are applied to attract clients very quickly. Search engines will ban a website in the future. Thus, for an online entrepreneur using “black” techniques it is very important to get high amounts of traffic extremely quickly. There is another category of SEO methods. It implies using “grey” SEO techniques. Let’s discuss each of these types in detail.
Entrepreneur training – “White” SEO methods
As it is known, professional SEO experts usually give a preference to legal methods of search engine optimization. A successful online entrepreneur knows that it is better not to deceive search engines and avoid penalties. The point is that search engines ignore web pages, where key phrases are used very frequently. So, an entrepreneur is recommended to avoid over optimization of a website. The proper usage of keywords on website and correct selection of necessary key phrases is considered to be a real art. The task of an online entrepreneur, internet-marketer and SEO expert is to master this art. Typical text should definitely contain the most important key phrases in website title and the first paragraph. Also, these keywords have to be used in the body and at the end of a web page. The recent researches show that “White” SEO methods provide the most effective results. The point is that search engines have began to offer paid advertising that is displayed at the first page of search engine results. That’s why the modern online entrepreneur has to combine “White” SEO techniques and Pay-per-Click advertising effectively.
Entrepreneur training – “Black” SEO methods
“Black” SEO techniques imply usage of highly effective methods, but they are forbidden by search engines. An online entrepreneur has to know that by applying these techniques in practice he takes a risk to get penalties from search engines. The usage of text that is invisible for users, but visible for search engines can serve as a good example of “black” SEO methods. Optimizing a website in such a way an online entrepreneur can increase the density of keywords on a webpage. However, in this case users get results, which are not relevant to their search engine queries. This technique is forbidden, so a website can be banned by search engines.
Entrepreneur training – “Grey” SEO methods
These SEO techniques are a golden mean between “white” and “black” methods. “Grey” SEO techniques imply the purchase of links and frequent usage of keywords on a webpage. Applying these methods an online entrepreneur can avoid ban of a website. As a rule, it is difficult to prove the fact that back links of a website are really purchased. However, it should be noted that the process of buying links is not appreciated either by Google or Yahoo.
Entrepreneur training – SEO is an effective marketing tool
Advertising campaigns in the Internet have a lower demand comparing with professional SEO services. Today, an online entrepreneur decides to hire a team of SEO experts. It should be noted that SEO services are a cost-effective solution. If you get top rankings for highly competitive key phrases you will get an opportunity to get high amounts of targeted traffic and sales for free. This technique works for a long time!
Entrepreneur training – The future of SEO
Google is considered to be the best search engine that gets more than 75% of search queries in the Internet. New search engines come out and gain the popularity of users. So, will Google continue to be the number one search engine? It is a question of the nearest future. Of course, all changes will have an impact on the development of SEO industry. The task of an online entrepreneur is to be up-to-date and track the latest tendencies of SEO world.
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To your success!