How to Advertise Products in LinkedIn as an entrepreneur
by Terje Sannarnes | on February 4, 2013
It is not a surprise for an online entrepreneur that LinkedIn is one of the most popular social networks in the Internet. Actually, this outstanding online resource can provide its users with a great deal of competitive advantages. It is the place, where business people prefer to meet each other and build mutually beneficial partnership. LinkedIn is a web resource, where an entrepreneur can sell his services. Employers often find and hire employees here. But, the main benefit is that by the help of LinkedIn and its advertising possibilities every entrepreneur can easily generate additional targeted traffic to a website and attract potential customers to his online business. LinkedIn is considered to be a global network of people that unites users from all over the world. The topic of product promotion via LinkedIn has become especially actual now. So, having analyzed all important marketing benefits, which an entrepreneur can gain from LinkedIn, I decided to create a special business training course. Therefore this article will be entirely dedicated to a highly effective advertising solution – LinkedIn! This entrepreneur training course will also include helpful tips and recommendations on how to promote an online resource in LinkedIn. Thus, all online entrepreneurs are welcome to read this story!
What products can be advertised by an entrepreneur in LinkedIn?
It should be noted that not all online businesses can be promoted in LinkedIn successfully. So, this online resource is suitable only for websites of certain categories. An internet marketer advertising products or services in LinkedIn has to understand that it is a network of business people, employers and employees. Therefore, it makes sense to pay special attention to products and services, which can raise a deep interest of these users. So, when it comes to monetization of a website, it should be noted that the specificity of your online resource has to correspond to the interests of LinkedIn users. Let’s suggest that you are an online entrepreneur, who offers own products or services. This means that you must be completely sure that visitors of LinkedIn will become interested in your solutions.
What techniques are used by an entrepreneur to advertise in LinkedIn?
Let’s consider the main methods of website promotion in LinkedIn. First of all, an entrepreneur has to fill in his profile page with the detailed information about himself. Thus, just specify your real first and second name, describe your business, tell about interests, hobby and of course provide a link to your online resource. In the private area of a profile an entrepreneur can view the current contacts and invite new people to his network. Invitation text can be created by yourself or you can also use the text of any existing templates provided by the system.
Invite not only your friends, relatives and classmates. It is also a good idea to invite your former colleagues and managers. Use targeted LinkedIn search for this purpose. So, acting in such a way an entrepreneur can easily find all his friends, classmates and colleagues. Thus, searching for necessary people, getting familiar with them and adding new people to the profile you can expand the list of contacts significantly. A rule is quite simple, indeed. The more people are added to the contact list of an online entrepreneur – the more targeted users will come to a web resource. The certain part of visitors will become interested in your online business and can also become your potential clients or partners in the end.
This social network provides users with a possibility to create the list of contacts and stay connected with friends. Using “My Contacts” tab in the profile an entrepreneur can get the contacts of first level. Each your friend has a personal page with the detailed information about education, occupation, interests and other details. If you visit the page of your friend you will see his contacts of the first level. So, acting in such a way, an entrepreneur creates “My Contacts” of the second level.
A personal page includes advertizing blocks, where the most popular contacts of corresponding category are provided. There are also many other helpful functions. The list of contacts can be downloaded in various files. It should be emphasized the fact that LinkedIn has a lot of helpful advertizing possibilities, which are not provided by FaceBook and many other popular social networks. So, I would like to consider them in this entrepreneur training course as well.
Users receive notifications about important updates and announces by email. Moreover, everything is performed by-default. Participants have a possibility to get notifications about new replies in the topics, to which they are subscribed. You can see what participants of the group contact you and then add him to the list of contacts. Using “Top Influencers” an online entrepreneur can track the most popular people of the group.
So, advertising products or services in LinkedIn an entrepreneur can invite and add new people to the list of contacts. Moreover, you can do this by several convenient ways. Using advertising possibilities of LinkedIn an entrepreneur can create a database of clients and partners almost for free. It is possible to invite 10-20 people at once, but no more than 50 users a day. Also, it is very convenient to select friends by location and profession. Therefore, promoting online businesses in such a way an entrepreneur can obtain only targeted audience.
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To your success!