Entrepreneur Training on Website Promotion in Google Maps
by Terje Sannarnes | on January 31, 2013
In this entrepreneur training lesson I would like to discuss the topic of online business promotion via a quite innovative online marketing tool – Google Maps. It should be noted that search engines displayed only web pages initially. Today, in Google and other search engines there is universal search. Thus, the main objective is to provide users with different types of information (web pages, maps, images, news, books and so on). This allows people to obtain exactly the information they need.
Entrepreneur training to get additional traffic from Google Maps
First of all, let’s consider how users perform the search of the necessary products and services in the Internet. At the first stage, people perform general queries, for example, “entrepreneur training” or “entrepreneur training courses”. At the second stage they search for location, reviews and prices using local queries like “entrepreneur training US” or “entrepreneur training courses New York”. Finally, a client selects the best company. In order to attract attention of 100% potential clients an online marketer has to gain the maximal benefits of all these important stages. Therefore, website has to be well-optimized for general and local search engine queries. Also, all available tools have to be used. Google Maps can be considered as one of helpful solutions for generating more targeted traffic and potential customers to any online businesses. Some online entrepreneurs may wonder if it is really so effective to use Google Maps.
In these regards I would like to give you one example. Let’s suggest that there are approximately 100 users per month, who are interested in purchasing your products or services. They will make a purchase at one of companies available online. So, 100 users are 100 potential customers in your business field. It should be noted that the main part of these people will find a company in organic search engine results, others in sponsored listings or Google Maps. Thus, if your company is not available in Google Maps this means that you will lose some amount of targeted traffic and potential clients for online business. If you lose 10 clients per month then you will lose about 120 clients per year. Conclusion is quite easy – online advertising in Google Maps plays a very important role for advertising and brand development strategy of online business.
Entrepreneur training – how to promote a website in Google Maps
I would like to say that website advertising in Google Maps is significantly different from search engine optimization process in Google. That’s why, I would like to provide special entrepreneur training tips on how to get high rankings in Google Maps. The main factor is considered to be a correctly created profile that is 100% filled with the required information and includes the necessary keywords. All fields like title, description, specials and others should be well-optimized for the main key phrases. Among other important ranking factors special attention should be also focused on the presence of real address at a website, incoming links from popular online resources like Yellow Pages or DMOZ directory. Ratings and reviews left by customers in Google and popular web resources, advertising campaign in Google Ad Words and presence of a company at Google Earth should be also added to the list of Google Maps ranking factors.
Let’s consider the fields of businesses, which can take advantage from Google Maps. If, for example, your targeted audience is located in your city and clients can come to your office or offline store then it is exactly your solution. So, Google Maps can be successfully applied in such business sectors as offline stores, medical services, photographer’s offices, coffee houses, restaurants, courses, schools and others.
In order to include a company or business in Google Maps an entrepreneur has to follow these instructions:
- register Google account and login into it;
- select Maps\Put your business on Google Maps\List your business;
- fill in all the necessary fields with required information;
- select confirmation method (by phone, sms or email), contact person\finish;
- enter PIN code\take a look at a new record on Maps and edit company’s data if necessary
Entrepreneur training – how to track the efficiency of Google Maps
An online entrepreneur can track the efficiency of advertising campaign via Google Analytics account. If users come to a website from Google Maps they are shown in organic list. When users visit your profile first and then come to your site they are displayed in referral list. If you already have some sales generated from organic search and Pay-per-Click advertising you can be sure that you will have sales from Google Maps search as well. Statistics shows that conversion rate for organic search, Pay-per-Click advertizing and Google Maps is almost the same. So, if your website is not included in Google Maps yet, it is better to do this as soon as possible! Hope that readers of my blog will make use of this entrepreneur training guide on Google Maps.
If you enjoyed reading this post, make sure to Subscribe to receive my blog post updates, leave a comment below and share this with your friends and followers.
To your success!