Entrepreneur Training – How to Attract an Endless Stream of Prospects
by Terje Sannarnes | on February 9, 2013
Today, the topic of commercial blogs is especially urgent and becomes more and more popular among webmasters who are engaged in selling various products. The reason for this lies in the fact that, despite the opinions of analysts, blogs gradually gain more influence. Bloggers who offer their own products or just advertize affiliate links, often make posts and actively communicate with their audience and therefore increase sales. The level of sales largely depends on the attitude of blog visitors to its author. Here are some tips on how to increase the chances of turning a blog visitor into a potential buyer.
Estimate website design
Look critically at your blog and make a poll at the forum where you’re well-known. Try to
find the disadvantages of your blog design and make it as comfortable as possible. Remove all the links and banners which are absolutely useless. Blogs with numerous banners only frighten away the visitors; however, sometimes it can be vice versa. The most attractive banners should be located at conspicuous places. The visitor may leave you, but he will go to the right place.
Tell about yourself
Create “About” page in your blog. Write about yourself, your achievements and hobbies. Don’t go into details, but at the same time avoid being too concise. Tell about yourself in plain words, but emphasize your strong points.
Make your achievements obvious
Have you got more than a thousand of subscribers or unique visitors? Locate statistics counters in the most visible place of your site. Don’t hide them in footer. Make them visible at the moment when the site is opened. It will undoubtedly impress the visitors and reduce ad posts effect. If statistics counters reflect high figures, products advertised won’t be so much neglected as these figures show the level of your popularity.
Proper writing is very important. If your visitors notice the rudimentary grammatical mistakes in your writing, they will hardly pay attention to the figures reflected by statistic counter. Before submitting the post, check it for several times, because any misprint may question your popularity and prevent visitors from turning into buyers.
Pay attention to titles
Give your posts correct titles so that visitors knew what they would be about. Besides, keep in mind that the appropriate title will be indexed by search engine robot. And it will enable you to attract new visitors and therefore buyers.
Don’t turn yourself into clerk or manager
The level of sales will be much higher if the post emphasizes your own opinion. Write a couple of sentences reflecting your opinion, avoid using canned speech. However, remember that hype may produce the detrimental effect and the client will hardly buy the product that you’re advertising so much.
Demonstrate your sociality
This is another tip which can help you influence the visitors’ attitude towards you as an author. Place a couple of buttons on your website with links to your accounts in social networks – Twitter, My Space or Face Book. Your sales are legal, aren’t they? Then there is nothing to be afraid of. Make your personality more accessible to visitors. They will undoubtedly appreciate it.
Don’t be afraid of making experiments
Honestly, the list of tips, which can be used for increase in sales, is a long one. Experience will help you realize what else should be done for the same purpose. However, keep in mind that the world is changeable and there is nothing eternal in it. What brings you success today may easily fail tomorrow. The only thing is clear: it’s always possible to find a way out of any situation, no mater how intricate it may prove to be.
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To your success!