Email Notifications as a Powerful Tool of an Entrepreneur
by Terje Sannarnes | on January 28, 2013
For an online entrepreneur it is important to realize the fact that email marketing is not restricted with massive sending of emails only. It should be noted that this marketing technique is quite versatile. However, there are a lot of various nuances. Today I am going to tell you about one of these nuances in this entrepreneur training course. In fact, we receive a great deal of email notifications each day and simply don’t pay attention to them. Nevertheless, email notifications continue to be a highly effective online marketing solution for an entrepreneur. Probably you will ask me why, but the answer to this question is quite simple. Actually, for an online entrepreneur it is a splendid opportunity to remind clients about an online business. It is a good way to offer people additional products or services.
How an entrepreneur can benefit from email notifications
The principle of email notifications implies automation of the process. It should be noted that email notifications are generated automatically on the basis of certain conditions. The list of these conditions includes the following: submission of an order or change of its status, shipping and product delivery, registration at a website, filling in an application form, downloading a price list and many other things. Therefore, an email notification is reaction of an entrepreneur to the certain situation or events taking place in online business. That’s why it should be always sent in time and should fully correspond to the current events. Acting in such a way, an online entrepreneur can achieve the most effective results.
I would like to give you an example of how an entrepreneur owning online shopping website can benefit from sending email notifications to customers. Let’s suggest the situation that a registered user was searching for a certain product at your online store. He/she considered different models of a product, compared characteristics, but didn’t make a purchase in the end. An online entrepreneur can react to such behavior of a client. The best way to do this is to send an email notification to the customer within 1-2 days and inform about new available products, specials or additional discounts. Performing this work an entrepreneur can make impact on customer’s opinion to buy a product at an online store. However, huge efforts will be required to realize such a system of monitoring behavior of clients at a website. An entrepreneur should develop the certain rules, according to which email notifications have to be sent to clients. As a rule, similar systems are used by huge companies.
But there are much simpler systems of sending email notifications. Moreover, every online entrepreneur will be able to realize them easily in any online business. For example, when customers add a product to a shopping cart of an online store they afterwards submit an order. Later, clients are sent a special notification saying that an order is complete and are provided with payment instructions. If customers don’t hurry up to pay for an order an entrepreneur can remind him about an unpaid order daily. When payment process is finished a client is sent an email confirming the fact of receiving funds. So, a customer can be absolutely sure that money is delivered to an entrepreneur. Then it makes sense to send a special email notification to clients and inform them about period of time shipping process will take. Finally, when a customer receives a product and uses it – a special notification email is sent with questions on service quality, preferences, etc. Following such a strategy an entrepreneur can build good relationships with customers and develop brand reputation for online business. Most likely clients will give a preference to your online store again and again in the future.
There is another example, how an entrepreneur can benefit from email notifications. Let’s suggest that customers pay for your services on monthly or annual basis. So, if you wish to receive payments in time it would be expedient to send clients notifications about service expiration in advance. If payment is not effected you can also remind a client about yourself for a long time. Thus, customers may decide to order your services again.
How an entrepreneur should organize the system of sending email notifications
We understand the advantages of email notifications now. So, let’s try to develop our own system of notifications. I am going to provide the list of key moments to which an entrepreneur has to pay special attention. Ask yourself questions if text template is created correctly and if your email is displayed in mail programs properly. Does personalization exist? Is title of email created correctly? Is a possibility to unsubscribe from receiving emails? How often emails are sent? Do you send the same email notifications or different ones? Don’t send the same emails! You should understand that people receive hundreds of email notifications daily. That’s why an online entrepreneur should select the best time of a day to send emails!
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To your success!