Effective Blog Promotion Techniques for an Entrepreneur
by Terje Sannarnes | on January 15, 2013
In this entrepreneur training lesson we would like to provide our readers with helpful tips and recommendations on blog promotion. It is one of the most important stages of online business development. That’s why each online entrepreneur should know about it. As it is known, blog is a network diary where the author writes everything he considers necessary – events of his life, favorite quotations, reviews of some books etc. Such blogs are usually created just for fun and personal needs satisfaction. However, there are corporate blogs the authors of which are different companies. Companies share important information with the visitors of such blogs. The objective of blog promotion is to increase the number of steady visitors who are blog readers. Blog the readers constantly visit is popular and the opinion of its authors is usually taken into consideration by the other people. The rising number of readers can mean for a corporate blog the rising number of company’s potential clients that can be converted into real clients. Methods used for blog promotion are various and chosen for each blog separately.
Recommendation #1 for an entrepreneur – work inside a blog
An online entrepreneur is recommended to organize a competition on a blog. It’s far from being difficult to organize a good contest, but to invent a good idea is not so easy. Competitions usually attract a lot of readers and the information about great contests is spread quickly in the Internet. So, your blog post about interesting contest will attract attention of users and become very popular.
Write informative posts. Informative posts mean interesting posts that contain new and valuable information for readers, helpful tips and recommendations. In one way or another, it must be a useful post. Remember that users give a preference only to blogs with valuable content. So, the task of online entrepreneur is to make blog interesting.
Guest posts. Today more and more top bloggers apply guest posting. They need useful and unique content and you have the opportunity to attract more visitors to your blog in this way. The more guest posts – the better. Users of a blog are interested in different opinions. Thus, provide them with such an opportunity!
Interview famous people and interesting personalities. This is also an effective way of blog promotion for any online entrepreneur. It is very useful as most visitors find it interesting to read such interviews.
Recommendation #2 for an entrepreneur – work outside a blog
Interviews on other blogs. If your blog is interesting, then sooner or later other the owners of other blogs would ask you for an interview. As a result of making numerous posts with your interview at other websites a lot of new visitors will subscribe to your blog. The more interviews you give on other blogs, the better it is.
Comments on other blogs. It’s necessary to comment on blogs deliberately asking tricky questions that would arise much interest. In this case you’ll be able to get a lot of traffic and incoming links to a website. The more you comment on other blogs, the more comments there would be on your blog. It is very important for an online entrepreneur to comment interesting blog posts first.
Add posts to social networks. Most social networks are extremely popular and generate a lot of traffic. The most important is to write a good title and you’ll be able to get 100-300 visitors a day from them. Also, it makes sense for an online entrepreneur to implement special buttons into web pages of a blog. Acting in such a way, users will have an opportunity to submit your web pages to the most popular social websites.
Make announcements on forums. It’s possible to get much traffic from forums. Especially this technique works effectively if you make announcements on topic-related forums. As it has been already mentioned, it is necessary to write a good post title and you will have the opportunity to attract many visitors to your blog. Forum promotion is also considered to be a highly effective link building technique.
Web link directories for blogs. It should be noted that there are web link directories, which are specially intended for blogs. For an entrepreneur, who owns blogs, it is expedient to search for such directories and perform link submission.
Blog promotion in search engines. It stands to reason that search engine optimization is extremely important for blog promotion. First of all, you should create a list of all perspective keywords and phrases and then start promotion. If everything is properly done, it’s possible for an online entrepreneur to get hundreds or even thousands of visitors a day. However, much depends on website’s specificity.
Create video lessons. Video lessons are highly demanded as information can be remembered much more quickly in this way. You can spread video lessons on such video services as YouTube. If the topic is popular, an online entrepreneur can get traffic and blog subscribers.
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To your success!