Tips For Maximizing Your Success Using Search Engine Optimization
by WolfDNA | on January 1, 2013
As a business, you must understand that the Internet is important. That means you have to have a good search engine optimization plan. Search engines are one of the most popular methods potential customers will use to access your website. That is why you need to work hard to see that your customers can find you. It seems simple, but it takes work. The tips from this article will show you how.
Search engines are known to be attracted by a site map. Devising a site map may help SEO, and also help visitors find their way around your site once they arrive. This way all the pages on your site will be linked together. Having these links in the side bar will help customers navigate your site, improving your traffic.
If you are the webmaster for a business website, inform the CEO that he/she could attract more traffic to his/her business’s website if he/she started an interesting blog. People want to hear what the owner has to say, because he or she is the main voice in the company.
Make your entire site easy to read. Including accessibility functions like the ability to enlarge fonts can help your site rank higher. This is excellent for both your readers with impairments and disabilities, and your search ranking, as well.
Confirm that your server is set up to recognize case sensitivity on URLs. If not, your entire website could get messy.
If you hire a search engine optimization company to improve your site, be sure to ask the important questions before you agree to anything. Intelligent questions include asking about their pricing, how much experience they have working with clients in your niche, what their best practices are, and find out how long you have before you start seeing results. Ask to look at some of their earlier work, or talk to a few of their old clients. An upstanding, high quality company will have no problem with this.
Make sure that you have a good description tag, so that search engines will direct your target customers to your website. This tag should not be more than 30 words. You will need to keep the size of this page under 100kb.
Older Domain Names
A domain name that is used gives your site a better ranking, so do this if you want to already have a high page rank. Some search engines provide higher rankings to older domain names. Look for older domain names that were recently dropped,and see if they might work for your website.
Whatever you do, do not try to boost your website ranking by inserting random keywords that are irrelevant and have nothing to do with your site. Search engines will suppress your website and put you into a search engine black hole. At times, large search engines, such as Yahoo and Google, have completely eliminated companies from their search results! You should always optimize your search engine strategy in an ethical manner.
Adding keywords to comment tags is believed to be a good practice. Keep your focus where it belongs, on your content.
Put yourself in your customer’s shoes. If you were looking for your website, what key words would you use? Once you’ve come up with a list, use them around your website. They should be included in titles and content; however, be aware that an overuse of keywords could lead to the site being labeled as spam, so strike a balance between the two.
Establish a sight map with keywords. The purpose of the site map is to index the pages on your site, making it easier for search engine spiders, and viewers alike, to find important information. Search engines use them in order to put websites in a higher position on the search lists, because the ease of access is an important facet in their ratings.
Doing search engine optimization to help draw traffic to your website is actually something that can be done with minimal muss and fuss. It requires some effort on your part, and a willingness to change how you look at designing your website. By following the SEO tips we have given, your business website should see a rise in its rankings.