Images That Work Every Time with Facebook
by Jeremiah Jens | on April 11, 2012
Images play a great role in Visual Branding for your niche business. Both Google and Facebook offer pay per click advertising; however, the probable conversion you can get with Facebook Timeline layout is at its best if you use the right images. Applying right branding strategy matters in making things really work for your business by using images and visual effects. Overdoing obviously shatters results.
There are some images themes that are an all time hit. It works every time you try it. We are here exploring them.
The successful distance you cover with these ads are directly proportional to the branding strategy you apply, which means the same image brings different advertisement mileage for different niches.
“Apply Classy Images For Classy People….”
A review about the expert opinion of Jennifer Sheahan from FBadsLAB has been particularly considered insightful by Mona Elesseily of Search Engine Land. Here is a summary of the insights proposed by these digital visionaries:
- Give your audience the feeling that like your ads are rare – not to be missed. Create the sense of scarcity for your ads, but when they appear, make them visually appealing. They click on your ads, forced by a sense of urgency or not to miss attitude.
- The major goal of Facebook services is to provide people with the most engaging platform where they can freely interact with their real-time community. This means they have a reason to be there in Facebook everyday. The Image ads feature when worked on rightly has a great potential to distract the users from community activity towards looking in to what the advertisement is about. All you need to do is to put in some compelling information there.
- You might have to play around and test a batch of images to decide on the most successful one for your campaign.
- Sometimes, the conversions can be slow when compared to Google Adwords; however, when you know how to use the right images the conversion percentages are likely to rally from the 0.02% start up conversion to 0.4 to 0.5% range.
Here are the super hit image themes that will work every time on your Facebook Ads:
Cheerful and Happy Women
Images of women who are cheerful and happy with their eyes facing the camera confidently is a super win image concept. Images of women who feel the air in complete happiness with their arms wide open in the air also works best.
These images of happy and contented women work well for Ads that are about health and fitness and of course to narrate any kind of success story. Finance and investment related sites have always made the best use of these images to represent financial freedom, ability to repay loans, feeling happy about a good insurance policy and more.
Visually Appealing Colorful Logos
Established Logos have a method of getting in to the client’s head leading them to buy. How many brands of product do we personally acknowledge to buy purely for the kind of trust we place on the company standards? The logo is the signature of the brand we trust. Many apparel brands simply sell for their brand name; however, we cannot deny brand reputation is mainly a result of quality.
It is common to see established brands to be making money even during recession, because they have established the sense of quality, esteem, and goodness to their logo. They have had the habit of differentiating themselves from their competitors purely by defining their logo with classy standards and service.
Branding strategies always work. Facebook Timeline can be of great help in branding no matter what the community size is; however, you need to work on a solid branding strategy and it will surely work. Spend enough time designing a logo that speaks your quality. Once you establish a reputation associated with the logo, people will simply click and buy, because they trust the logo. Get in to the habit of marketing and selling with your logo.
When you are working to brand your logo, do something about avoiding the Facebook theme colors because they might blend with Facebook and your logo might miss its own identity. Create a logo that stands out of Facebook, while being visually appealing to your clients.
When you use images, be sure to use text that call for some kind of action or response from the client like click, like, share, know more or other workable patterns of texts. Most of the time it is good to declare exciting offers that triggers call to action rather than directly requesting them to click, share and stuff.
When you show your product in the Ads, this tends not to convert all the time. You should talk the benefits and results in the Ads. Perhaps you might want to think about dressing up your main logo with themes.
Images of Leading Delegates
Images of leaders, delegates, and anchors work well. Images of leaders rendering speech while facing the camera work the best.
Images of expert speakers with expressive gestures work well; however, it is important you don’t add the crowd. People always prefer to hear what the leader is talking about, there will be a subconscious trigger to read more or click when they see such images. When you add the crowd, people perceive that the speech is to the crowd and not them. When you add the image of just the expressive speaker, people tend to believe that the speech is addressed to them and they click. Ensure that the size of this image is visible enough to trigger the needed emotion.
We will explore more about what experts have to say about writing great headlines for Facebook, effective Ads, and testing strategies.