Solo Ads – A Click is A Click Right?
by Darren | on May 17, 2012
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When considering a free or paid source of traffic, I ask myself these 5 questions:
1. Do I have ANY money to LOSE. I don’t mean spend or invest, which is very different than losing. If I wouldn’t throw $$ down a drain, I won’t pay to TEST advertising methods – However, I will INVEST in PREDICTABLE sources of revenue generating leads.
2. Do I want to generate leads, sales, or reputation.
3. Do I want a relationship up front, or to build over time, or both.
4. Is my offer “evergreen”, or is it time limited.
5. Do I want to spend ANY time generating the results.