Empower Network

Do you want to know how to write a memorable blog post that is enjoyable to read and makes an impact?

…Write about ONE single point per post.

In other words, if you find yourself covering two or more points (e.g. the merits of using butter and how to make the perfect roux), you’ve just discovered that you have the premise for more than one, now – split ‘em up!

Here’s another secret to write a memorable blog post:

…Stop using “weakening” words.

A weakening word is any word that is not absolutely necessary in your sentence. To communicate with impact, and write a memorable blog post, remove the fluff.

Here’s a great example using Winston Churchill who is famous for having said “History will be kind to me, for I intend to write it.”

Can you imagine if instead he had said…

“I basically plan to make a solid and unusually firm place for myself when it comes to having a strong and vibrant foothold in the history books.”

The context is the same but the fluff dilutes the impact.

In spoken conversation, it’s easy to overlook clumsy or superfluous wording, as well as umms, ahhs and repetitive phrases. You don’t have that luxury with the written word, where the extras distract and disengage.

In other words, make diligent use of a time-honored journalist’s strategy:

To write a memorable blog post you must eliminate all unnecessary words — especially adverbs — and say what you have to say as succinctly as possible.

Cleaning up your prose will help you to write a memorable blog post that increases engagement, enriches your expertise and amplifies the impact of your message.

Or, think of it this way…

It’s not about perfection, it’s about being remembered.