Great Lead Generation Ideas
by Eric Kalberer | on April 5, 2012
In this article I’m going to cover some great lead generation ideas. Getting a sound supply of leads is simple. But if you need a continuous supply of highly qualified leads then that’s a whole different matter. Let’s just say that you’re searching for highly qualified leads so here we are going to outline one or two good lead generation ideas that you might use to get those highly qualified leads.
Let’s assume it’s the latter and outline 1 or 2 lead generation ideas you can use to jumpstart your business today. Getting a sound supply of crappy leads is easy. But what you’re probably looking for is a consistent supply of qualified leads and that’s a bit trickier.
Complimentary referrals are a way to start, and this can also be used if you are selling online .
This method can be a simple way of generating extremely high quality sales leads, but it is dependent on your market.
If you’re selling business to business then get to know delegates from a corresponding or complementary business.
As an example, if you sell computer software, start to know the reps that sell computer system hardware.
Suggesting an advertising swap online is a great idea and these swaps will be with corporations that are relative to your own business ( not rivals ) you place one of their banners on your website and they do the same for you. Try to find businesses with internet sites that have high page rankings because they get the maximum traffic. If you’re not quite up there in the rankings yet you will have to set your sights a little lower. Also check to see whether these higher ranked firms have affiliate marketing programs, that way you might also earn some commissions, although this will not help you in promoting your business.
No-one likes cold calling, but if you don’t have any other bright ideas it is going to be better than wasting the 1st couple of hours of your day staring out the window. At least it will get your company’s name out there.
Begin to make cold calls every day, regardless of if it’s only 10 a day, that amounts to fifty a week so you should get 1 good lead from your work.
Tradeshows are a brilliant way to generate leads, naturally the tradeshow will need to be relevant to your business in order to generate qualified leads. Unfortunately tradeshows can be very expensive, you may probably have to spend money on promotional materials and employ somebody to help you out. If the tradeshow is out of the city you may also have to take under consideration travel and hotel costs. One of the downsides of tradeshows is they barely attended by the people that make the choices in a company and can accordingly lead to poor sales.
An opt-in box on a site is the very best way to drum up sales leads. But you have got to get traffic to your website for anybody to realize that you exist, and that’s pretty complicated nowadays.
A site needs to be properly optimized so that anybody searching for your product will be able to find yours, and that suggests making use of effective keywords they’re the words used by folk hunting for your product. To generate a bounteous supply of leads from a website, you have got to be on the first page of the Google results when anybody enters a search for your product.
If you are not on the first page you’re probably going to be ignored – it actually is not important how much you spent on your website.
There are dozens of other lead generation ideas out on the Web but in the final analysis what you really need is a good system for generating leads and that could be a reliable system that lots of people use successfully each day. There are numerous systems that you can use in your lead generation efforts but if you are struggling then you need to have a look at one of the best systems on the market today. You’ll be able to find out more about it here.