8 Youtube Tips to Improve Your Views
by Eric Kalberer | on April 3, 2012
Lately I’ve been researching different ways to shoot videos and I came across 8 YouTube video tips to go viral. One of the best ways to get more traffic to your website is to make videos that get a lot of views. Some of the tips to making a video go viral are pretty simple but very important. These tips are universal so they work great for all the video sharing sites. If you were to research all the top videos on YouTube you’d find at least one of these eight video tips being used but chances are you’ll probably find all eight.
The first viral video tip is one of the most important and the most obvious and that is video and sound quality. Clear visibility is a must, while a video may get a lot of views even if it’s not clear rest assured it would get even more views if the video quality was high. The clarity of the sound is also important. Unless you’re doing a silent film the sound should be clear and un-garbled. When you get ready to shoot your super cool viral video just remember to have good lighting and a decent camera with good sound quality.
The second tip is to use emotion. It’s easier for people to relate to your videos if they invoke some sort of emotion. Using music is a good way to stir emotions or you can show some kind of emotional picture or clip. One of the top viewed videos on YouTube is a mother cat holding her kitten, so just remember to hug a kitten and everything will be cool. No. Seriously just talk from the heart and be yourself.
The next tip to make your YouTube videos go viral is to catch people’s attention and keep it. Having an eye grabbing background can help get people’s attention but most of all you should make your videos unique. What I’ve found is that changing the video in some way every 30 seconds or so helps to keep the viewers engaged in what they’re watching. A few tips for doing this is to change camera angles, zoom in or out, or you can change back and forth from color to black and white. Using these techniques to engage your audience is a great way to keep them watching, but don’t overdo it.
YouTube video tip number four is to use humor. Most of the people on YouTube want to be entertained. They’re either looking for something cool to watch or something (or someone) to laugh at. A good way to keep people from watching your videos is to be boring and monotone. Again I have to say be yourself and talk to the camera like you would another person. If you’re reading from a script write a joke or some sort of witty line into it. Humor goes a long way so be creative and tickle your viewers’ funny bone.
The fifth YouTube video tip to going viral is to keep your videos short. Try to keep the length of your videos to a minimum, if you have a lot to say just break it up into smaller segments. A lot of the people on the internet are more likely to watch a five minute clip rather than a fifteen minute discourse, so just keep that in mind when you’re rambling on about the weather.
Buy now you should understand that one of the most important factors in creating a video is to be unique. Making a YouTube video that shows who you are is a lot better than shooting a video where you nervously read every word of a script. Some people have to have a script, and if you’re one of these people you should put an element of yourself into what you’re reading (humor is always a good option). When I first started making videos it was difficult for me to act natural in front of the camera. My solution to being a nervous wreck in front of the camera was to make a bunch of videos until I became more comfortable. I didn’t post my crummy videos on YouTube in fact I deleted most of them, but simply by taking action and recording myself I eventually got more at ease.
The seventh YouTube video tip is adding effects. Adding video effects, audio effects and green screen effects can help your videos become more entertaining. Even adding simple things like dorky sound effects or subtitles can help boost your videos appeal. You don’t have to put on a whole show but adding effects to your videos will help make them more unique and more engaging.
The eighth and final YouTube video tip to go viral is…Stay focused. Keeping your videos on point and condensed to a few minutes makes it easier for people to digest the information. Like I mentioned in tip number five you should keep your videos short so they are more consumable. A big advantage to keeping your videos lazer focused is that people can pick and choose what segments they want to watch instead of sitting through a long drawn out video.
At this point you should have a good idea of how to make a video and how to make it appealing to people on video sharing websites. Some of these tips slightly repeat themselves but the most common theme I’ve discovered is to be original and be yourself. Some of the other tips that are closely related is to make your videos quick and to the point and the other is to make them entertaining. So basically if you have a unique, quick, and entertaining video you’ll be well on your way to having it go viral.
Eric & Lauren Kalberer
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