Facebook…Getting Personal…Behind Every Business Lead Is A Flesh And Blood Individual

Getting personal with business-to-business marketing.  Can Facebook really generate leads for business-to-business companies?  For many  that try to attract and engage fans through the Facebook site, They have found it to be fundamentally awkward.
Indeed, Facebook can be a lonely place for business-to-business marketers, according to Elysse Curry , founder of Curry Communications and Medical Media Solutions, which is a marketing and advertising company directed at medical technology.  The company is based in Brooksville, Florida.

Facebook is definitely not as natural a fit in business-to-business as it is for a static consumer brand.  Business to  business  companies need to work a little harder and get a little more creative to have success.
By implementing the five strategies I will outline for you, you can expect to see a dramatic increase in lead generation.
What I am finding is business-to-business marketers are increasing.  We are  looking to Facebook as a content distribution and engagement channel.  In 2011  70% of business-to-business marketers used Facebook to share content with their networks, a 30% increase over the previous year, according to a study by MarketingProfs in partnership with the content marketing Institute.

What I found fascinating is there really is a key to finding success for your business to business clients on Facebook.
As you embrace the idea of a rich network that allows you to connect with prospects and customers…. In other words, actual people.  Even though your business caters to other businesses…. You might sell roofing supplies commercially the other businesses, or you might sell e-mail marketing services to nonprofits… There’s still one person or perhaps a series of people who will ultimately make the purchase.  So as you move into some out-of-the-box thinking, even in B2B, the goal is to reach and engage the flesh and blood individuals.

Facebook is a really busy place.  It has a larger population than any country in the world, except India and China.  And according to Facebook, its citizens are highly active, exploring and visiting the site an average of 40 times per month for an average of 23 min. per visit.

That’s exciting news for  business-to-business marketers.  As businesses update they are competing with potentially far more compelling stuff like photos, party invites, and inquisitive “what does that cute hot guy from high school look like now?”

Regardless, Facebook can work quite well for many business-to-business  companies.  I’m going to share five ways to use Facebook to increase and generate leads as well as connect with future clients through engagement.
This is critical to note…  For any of these ideas to be effective, your company must have a business page, not just in individual profile. ( For guidance, see Facebook.com/business.)

1.

Even though you want them to love you get the “LIKE”  First.

It’s crucial to get your potential leads to “like” your page before you can engage them further.  In all likelihood, less than 1% of your Facebook fans will ever return to your business page.  Most are likely to engage with your business content through their news feeds.
After you create and design your Facebook page.  It will lay the groundwork for building awareness and establishing trust.  In addition, it will offer a regular platform for promoting sales, sharing content, and rewarding fans with special deals.
Incorporating links,  calls to action,  and sign-up forms that will link back to your website will all support your lead generation campaign.

When using social marketing for business-to-business. The B2B Social Media Book. The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More is a handbook you don’t want to develop without. Jeffrey L. Cohn site software developer for Brainshark does an effective job attracting the “Likes.”

2.

Integrated leads with the likes.

This can be done easily by offering a free information rich e-book or video in exchange for contact info.  Once visitors like the page they will be directed to a sign-up form a.k.a. opt in page before being directed to the free item.

By regular sharing of your content through media like-books, White papers, and webinars within your Facebook content stream,  you remind your fans of the usefulness and effectiveness of your content by offering snippets and solid link’s via posts that emphasize the material  itself vs. sales driven sign-up now directives.

One Magical component in social media marketing involves packing your Facebook presence with useful content, that communicates the brand’s value: a productive way to do this is by using  PDF’s boasting collection of Facebook success stories, client logos, videos and more. and of course, your lead magnet is your newsletter sign up.

Tomorrow we will look at creating contests,  understanding algorithms, and thinking outside of Facebook to get leads for your business. See ya then.

To your success,

Elysse

womens6scoach@gmail.com

352-799-3973

www.cashpaiddaily.tk

Pick Up a Copy Of My Book