Empower Network Case Study outlines a step-by-step process that you can use to get your blog posts on the 1st page of Google using FREE SEO strategies.

Empower Network Case Study Goal #1: Get the article to Rank on the 1st Page of Google.

Empower Network Case Study Goal #1: MISSION ACCOMPLISHED: My goal was to get my article on the 1st page of Google and to see how long it would take using free no cost methods that anyone could do. It only took 4 days to get to the 1st page of Google with very little effort on my part. My new goal was to get the article to move up to the top of the search results. Read along to find out what I did and how you can do the same with your content.

Empower Network Case Study Goal #2: Get the article to the top on the 1st Page of Google.

Empower Network Case Study In Process:

WARNING: Empower Network Case Study Experiment in progress (please put on your safety glasses now)

Wednesday 1/11/12
While Googling the keyword network marketing strategies for success I found one of my own articles on the 2nd page of the search results. This was totally unexpected because I had not done any on page or off page SEO for the article, there were no Likes or Tweets and not even a picture. (see Google real-time search results here)

I believe Google found my article on the Empower Network and ranked it based solely on the keyword I was searching for being included in the articles title. This is testament to the power of the Empower Network Blogging Platform. So now I have decided to do a Empower Network Case Study.

See the screen shots below and notice I’m not logged into any Google account.

and here’s a closer look of the same listing:

Empower Network Case Study Experiment

I knew instantly that I could get the article to rank quickly and easily on the 1st page of google for the long tail keyword: network marketing strategies for success

All I needed to do was a little keyword research and use a few paid tools that employ advanced SEO strategies to create SEO juice to the article in regards to the keyword. Strategies like article marketing and creating a social buzz through tribe syndication.

Then I thought. But wait! what about the fact that most people are on a minimal marketing budget and don’t have access to those tools. Could they REALLY get their articles to rank on the 1st page of Google? This Empower Network Case Study will answer that question.

That’s when I decided to do a little Empower Network Case Study experiment. Could I still get the article on the 1st page of google with only free SEO strategies? Follow along as we test the results.

Now that I’ve decided to do the Empower Network Case Study with no cost strategies 1st to see what the result would be lets get started. So the first things I’ll have to do is simply utilize a few on page SEO optimization techniques, create a few backlinks on my websites and make a few posts on facebook. Lets begin our Empower Network Case Study journey.

Thursday 1/12/12 Empower Network Case Study Day #1
I have revised the article to include the exact keyword network marketing strategies for success in a few places in the article including the H1, H2, H3 tags and have bolded, italicized and underlined the keyword in a few places. Also added a picture and changed the ALT tag to the keyword. With a FREE copy of SEOPressor included with my Empower Network blog the checklist makes it real easy. I also created a Post Tag: network marketing strategies for success.

Made a few facebook posts today and have noticed a few people have Liked and Tweeted the article.

Also made a few keyword backlinks to the article like the one on this page above. This will help tell Google what the article is about.

I’ll track the outcome of our experiment and the position of the article in the Google search results and post the findings here.

Empower Network Case Study Findings

Oh no it’s Friday 1/13/12 Empower Network Case Study Day #2

Even though it’s Friday the 13th it looks like the article network marketing strategies for success has luck in its side and is moving up in the ranks:

Today let’s do a little keyword research to see what the competition is for this keyword. The screen shot below is from the free Google external keyword tool at: https://adwords.google.com/select/KeywordToolExternal

Okay now we know it will take a bit more SEO juice to get the article onto the 1st page because even though the Global Monthly Searches are small for this keyword the competition for it is Medium. If the competition was low it would be much easier.

Made a revision to the Title changed to: Network Marketing Strategies For Success 5 Proven Tips

Why did I change it? So that the keyword will show up first in the title and search result. Why did I add the word Tips? Whenever you search for something Google can also give you Relates Searches as seen in the following screen shot. Google is recognizing a correlation between the keyword Strategies and the keyword Tips. Therefore it may be possible to rank for Network Marketing Tips For Success.

You can see an expanded list of Relates Searches by clicking on the link as seen in this screen shot:

Note: Most people search results are based on Broad Match simply because they don’t know that they can get a tighter search result by using a Phrase Match search simply by adding quotation marks around their search term “Network Marketing Strategies For Success”. This tells Google to search for the precise keywords in the prescribed order and thus will limit results to pages regarding the search term in that particular order. There’s a big difference from 20 million page results versus 346,000 in this case.

Saturday 1/14/12 Empower Network Case Study Day #3

Today I’ve noticed that any comments left by readers are being credited to another article. This must be because this particular articles was posted back in November and at that time we were still working out a few WordPress blog bugs.  LOL “blog bugs”. The comments feature is working fine for current articles but the older articles appear to be off a bit.

This will pose a challenge for getting some of that social love for the article and thus getting more authority as required to rank on the 1st page of Google.

Another thing is I feel I should change the article’s address link from its current form …/5-proven-strategies-for-network-marketing-success/ to …/network-marketing-strategies-for-success/

The problem with changing the URL is that all the current backlinks would be lost and clicking on them would no longer work and the back linking SEO juice will be lost. Also the current search listing link would not work either and receive that darn 404 error whenever some clicked on it. (Actually with the EN blog we have any 404 error redirecting to your Lead Capture page and this is powerful but does not solve my current issue.)  On the other hand I have not created that many backlink so I could easily revise them and as soon as Google reindexes the article the search listing link should be updated.

So the question is to make the change or not?

The bigger challenge is with the programming of the WordPress blog to correct the comments feature for the older articles. I could simply create a new post and reupload the article to the blog and then the comments feature would work fine. If I did this then I could use the new URL and the Google bot would eventually come by to index the article but we would have to start over with getting new Like, Tweets, comments and back linking.

Hmmmm? Well if I started off fresh maybe this would provide with a better case study because people want fast result and anyone new would want to know how fast they could get a new article to rank on the 1st page of Google.

Well if I create the second copy of the article then would they be competing against each other and could I have copies of the same article on the search results? This is highly unlikely as Google does not like duplicate content so Google’s AI artificial intelligence (oops sorry to scare you so we’ll just call it Google’s algorithm if that makes you more comfortable) would make the determination as to which one has more authority.

Hmm now there’s an interesting twist in this case study I bet you didn’t see coming as neither did I. Now before I decide what to do. First I want to check something else.

Lets check the Google Cache to see when was the last time the Google (Spider, Bot or Crawler) indexed the page. Click on the arrow next to the listing and Google will pop-out a preview of the web page. Now click on the Cached link.

Now lets inspect the date.

The cache date is Jan 7th 2012 this is 7 days ago. Also notice the search terms (keywords) Google is recognizing on the page in terms of the search term we entered. Now lets see how Google sees the page in terms of the keywords.

 

Ah Ha precisely as I expected. Google ranked this article based on all the keywords being in the post title and giving secondary credit to the keywords mainly Network Marketing in the body of the article. This is like majoring in a specific field of study (Network Marketing) and minoring in something else related (Strategies, Success).

If your fast and have put two and two together you’ll see how you can spy on your competition.

So that exactly what I’ll do to my competition on the 1st page. Give me a moment…

Now to get onto the 1st page I only need to knock out the 10th place holder and take over that position and the higher the position the better of course.

Not the least bit impressed with the competitions on page SEO and feel there’s a good chance the article could get onto the 1st page come the next Google indexing. I also looked into how many backlinks they have coming into there sites. Some do have over 100 links coming in but I was not very impressed overall there either. I use a few free plugin tools on the Chrome toolbar:

As you can see their Google Page Rank is ZERO for them but GREAT for me. Also their Alexa rank is TERRRible over 4 Million in fact! Backlink coming in are 30. WAHT? only 30?? That’s it! Compare that to Empower Network:

 

As you can see Empower Network has a Page Rank currently of 1 as it is still new. Alexa rank is 1,195 and rapidly climbing to the top! Tons of backlinks (site wide) and over 200 thousand pages indexed.

Now I’m thinking maybe the way to go is to write a new article around the keyword Network Marketing Tips For Success. The reasons are as I stated earlier and this long tail keyword has the same competition of Medium but it also has a higher Global Monthly Searches which means more people Googling the search term and seeking answers. Therefore improving my leverage and increasing the likely hood of getting some traffic for my investment of time and energy with getting the article to rank.

I’ll eventually go after that keyword at some point so why not track both in this case study? I’ll have to think about it.

Sunday 1/15/12 Empower Network Case Study Day #4

WOOHOOO!!! On the 1st page of Google at the 9th position. Empower Network Case Study Goal #1 now COMPLETE.

Well now I’m motivated to get this article to the top! Empower Network Case Study Goal #2: Get the article to one of the top three positions and preferably to the #1 position.

Let’s see where we stand in relevance to the exact phrase check out the results using phrase match “network marketing strategies for success”

YAHOO! The article is in the 3rd position. The listings in the yellow box are paid ads.

 

Monday 1/16/12 Empower Network Case Study Day #5

With Empower Network Case Study Goal #1 achieved let’s create a new goal.

Empower Network Case Study Goal #2: Get the article to one of the top three positions and preferably to the #1 position. To clarify, the goal is with the average search behavior of using broad match. So we’ll have more work to do to get it to move up the ranks.

Now let’s set up some good quality backlinks and bookmarks from a bunch of the web’s top Social Networks. These links are like votes and the more the article has basically means the more popular it is. Therefore ranking in Google is like a popularity contest. The most popular wins and gets the coveted #1 position in the search results. Obviously there are more factors but this is a good analogy and backlinks do play a major role in determining who gets 1st page billing on Google. Also multiple links from the same website typically count as only 1 vote therefore the need for links from many different websites.

I’ll be signing up with about 40-50 different top Social Networks. This is not necessary but I do recommend updating your profiles with a short bio and picture as this will make your account more legitimate. So this will take a few hours to get them all setup. I think I’ll do a few every day until I get them done right the first time. As each account is setup I’ll then manually create and submit the link/bookmark to the article using the following criteria:

Title: Network Marketing Strategies for Success
URL: http://www.empowernetwork.com/earn100percent/blog/5-proven-strategies-for-network-marketing-success/
Description: Network Marketing Strategies for Success 5 Proven Tips
Keywords: Network Marketing Strategies for Success
Tags: Network Marketing, Strategies, Success, Tips, mlm

Now you may be thinking is it worth the investment of time to set-up all these accounts for just 50 backlinks? The answer is absolutely YES because later I’ll be sharing with you how to automate the Bookmarking process and create thousands of backlinks to your content.

Check back soon as there is More to come…

- James Martinez

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