Video Marketing Like The Pros? You Can Do It, Too!
by Mark Duncan | on January 12, 2013
You should thing about video marketing when you are a business owner. If your name is not out there, you will fail as a business. That is why you need to get into video marketing, as it puts you on the cutting edge of online marketing. Here you will find video marketing advice to assist you.
How do you know which videos work? Sure, you’re able to watch the video yourself and see if people are going to respond well to it. Hard data, however, is a much better way to figure out if you are hitting the mark. Keep track of the number if people who watch each video, how many repeat visitors your videos draw, and how long people spend watching videos.
Paying to include your video on popular sites isn’t a bad idea. Don’t let them put it in a pop-up window or on a site that isn’t the same topic of yours, though. Make use of surveys to know what websites dominate your audience’s surfing habits.
Give customers a closer look through video marketing. Show people how your products are made, or let people see what it is like to work in your office. People will like to see that there’s a more personal side to the business you run.
You have a small window of time to get attention from viewers. You have to make them interested in the first fifteen seconds to get them to watch the whole clip. This is the place to have a unique perspective and hook the viewer.
Don’t use too many showpiece videos for your business. Try making a video that is simple and sweet. The better option is to shoot affordable videos that can be used in multiple ways. You might want to consider hiring a production company, who can create your videos.
Use music. Music makes video messages stronger, as can be seen in any commercial. Therefore, think about what music would be appropriate for your video topic, and use it in your videos. This makes your videos more effective for your viewers. If you are uncomfortable with being in the video, the music will help you as well.
Don’t forget about YouTube. Begin your campaign of video marketing there! After all, it’s free hosting for your videos. They also are visited the third most out of every website there is. In addition, it’s the second largest search engine, as well as the largest video site.
How can you measure the success of your video if you don’t read comments or check statistics? Look at comments, views and find what is working for you.
Buy a tripod if don’t already have one. Shaky cameras are only for scary movies! Marketing material needs clean, steady shots. You only have a few seconds in which to convince viewers that it is worthwhile to watch your video, so make the most of those seconds!
“Part two coming soon…” is what video creators like to use. It will capture people’s attention and leave them wanting more. You can make your videos part of a series by having each one give just a little more information about a certain topic.
Make sure each video contains a clear call to action. Ask viewers to act quickly to buy your products. Give clear, concise instructions about the next step to ensure that they are able to follow through as soon as possible. It is necessary to always include a call to action.
Keep your business relevant to today’s audiences through video marketing. Let your customers know that they can send in questions about your business’s services or products. Use those questions to generate regular videos answering the questions. If you need to generate some interest, give people a chance to win a free product if they send you a question.
Make sure you understand that making your videos is only half the battle. Video promotion is key too. If you do it the right way you will be able to get more profits. Produce quality content, but be sure that the public knows that your video is there.
Having read this article, you can now go a head and start to create your own video marketing strategy. Video marketing is a relatively new tool, so make sure to gain as much knowledge on the subject as you can. Apply the advice from this article and your audience will be growing in no time.
Empowering YOU For Success,