Tips For Enhancing Your Business Through Video Marketing
by Mark Duncan | on January 12, 2013
Are you interested in video marketing? Is this your first time trying it? No matter what the case, the best way to be successful is by doing your research. Read on to find out more about video marketing.
Ask questions to your customers in your video. By engaging viewers in conversation, they will be more likely to remember your content due to the unique interactions encountered after the video has ended. Your comments will always stand out against the crowd; helping attract a few new customers months or years down the road.
Now that you have successfully integrated keywords and transcripts, you still have to address the subject matter in your videos. Your content must be interesting for the viewer. If you’re not able to do this, you really need to rework your strategy.
Have others make your videos for you if you’re not comfortable doing it yourself. Create some kind of contest where the person who makes the best video gets a prize. Make sure people know that they have to surrender their videos to you to get the prizes.
You should add captions and titles when putting your videos together. You can use this opportunity to acquaint viewers with the gist of your clip. If the video is long, you may also choose to separate it into shorter segments. It it’s a tutorial you’re creating, be sure to break things down by steps, and include captions with additional tips.
When you are making a video, do not focus on what it looks like. Spending a lot on making the video does not ensure good results. Some of Dell’s best promotions have been made by ordinary employees.
Do not hesitate to add a watermark to your videos. This is a wonderful way to make sure that people can not make people think it is theirs. Simply add your own logo somewhere it is sure to be seen, and make certain it is transparent.
Short videos are preferable. The optimal length for a video is around three minutes. If you go on longer than that, viewers are more likely to click away. You can go up to five minutes if your content is excellent and if you have a format that works. Short and sweet is always a great motto.
Optimize your creations. Your titles and video descriptions should vary considerably between different websites. You should put keywords in there, as well. You might also include contact information so that customers can reach you.
If you make more videos, the better it is for you. Put up videos on a regular basis so that viewers will visit your channels frequently looking for new content. This also increases your exposure on the Internet and draws in new viewers.
You will benefit from working with a team. You do not necessarily need to involve colleagues, as you may decide that friends, family members or other acquaintances are well-suited to the task. Don’t forget to credit their work!
Make sure all your videos are 20 minutes or less. If your video is demonstrating a product, you can take the full twenty minutes to show off every feature. Simply talking to the audience to keep them informed or advertise a deal should not go over 10 minutes.
Get personal with your videos. Show your audience how your products are made or some funny things that go on in your office. People will certainly enjoy seeing that your company has a more intimate side.
Include an opt-in form on your video page to get people to sign up for your mailing list. If viewers want to learn more about the video’s topic, they can sign up. This also allows you to pitch your product to them as well.
Once you have stats and comments on the videos you have up, create more videos. Use this feedback to improve all aspects of your next video, in terms of better content, improved techniques, and more professionalism, then release an updated version to the public.
Being on the ball will pay off. Therefore, be the first to report on breaking news. This brings in more video hits, which in turn equals more customers. Therefore, if you notice an event that you think could become newsworthy very soon, post a video about it immediately.
Your videos can be a means for you to interact with clients directly. Make videos responding to their questions instead of simply writing them back. This kind of communication is more engaging for your customers and they will respond with interest.
Do you now think that you’re ready to step your video marketing game up since you learned new strategies? When you feel like you know what to do, get down to work! Possibilities are limitless, so start right away!
If you are going to a convention, a trade show or any other kind of public event, bring a video camera. You might get some great footage from a expert in the area, or you can just show cool innovations that you see there. If you’re doing public speaking, have it recorded.
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