How To Make SEO Work For You
by Mark Duncan | on December 3, 2012
Many new webmasters and business owners rely solely on articles and paid adverts in order to increase their visibility online. In the short-term, some of these methods might show a little success. Only good search engine optimization can really benefit the website’s visibility and lead to long-term success. The advice showcased in this article can help an owner successfully increase the marketability of their website.
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Including keywords as well as their common misspellings can help optimize your search engine results. The search engine algorithms will pick up on these tags and show your site when people search for these keywords. As an example, if your website is about drinking glasses, be sure your metatag includes “drinking,” “glasses,” “drinkingglasses,” etc.
You should not have a separate page full of links. Instead, incorporate the links into your page content, so there is a blending of both links and pertinent material for your readers. Link pages don’t offer much to a human visitor, and search engines respond poorly to them as well. You can have more professional content by relating your content to the text.
Patience is essential when running any search engine optimization campaign. It is only natural to want to see immediate results for all of your hard work. However, building a web presence takes time and dedication. Stay consistent even if early results aren’t always promising. It takes time to build a brand and to build a base of visitors. You will see dividends from your dedication as your ranking climbs.
Websites offering useful information and high quality content will rank above websites that are only used to sell a product. Informational content will improve the way that both search engines and site visitors perceive you.
A single phrase should be the focus of your page. Do not add a lot of keywords on one single page, it will get too confusing. By limiting the page to one topic, your content is improved and your readers will not only enjoy it, but will return often. Search engines may help bring visitors to your site, but they will not endear it to readers. Search engine optimization is important, but the experience of your readers is even more crucial.
Do this by forming a robots. txt file that goes into the root’s directory. An automated search engine indexer will read such a file and ignore the files and directories listed there. This makes the indexing go faster.
Use search engines to drive good traffic to your site. If your site is spider-friendly, search engines can find you easier. Spiders are only capable of reading text, so it is critical that you tag each image that appears on your site. You should write descriptions that word specific and targeted.
Strategic keyword placement within your online content gets noticed by search engines that can boost your traffic. Don’t overdo keywords in beginning passages but incorporate them to optimize search results. A good, general rule is to incorporate your keyword twice into the leading paragraph. After that, the next 200 words on your page should contain as many instances of your keyword as you can, without overwhelming the page with it.
If you have ezines or articles you should backlink them to your webpages. Most of the time, ezines are archived and these links remain active. Even when a user sees your articles years later, they will still be able to see it.
The text on your site should be large enough for most people to read. The clearer and more functional you make your site, the higher the ranking your site will be on search engines. Optimize your site for both readers and search engines.
By enrolling your website in Yahoo! and Google’s free local listing service, you can increase site exposure. Free listings at these sites will generate more traffic and recognition for your site. Only a fool turns down free publicity.
Some owners of websites fail to proofread their content. Make sure your website is readable by both man and machine. If your content is poorly written and is full of spelling and grammatical errors, your website will not rank well by search engines, if at all.
If you are gunning for promotion in the page ranks, then composing unique content for your website should be near the top of your list of priorities. If you simply provide the same information that visitors can find on many other websites, there is no real incentive for them to come to your website. People stay and click around your site when you have something interesting and unique to offer.
You might actually be able to get some traffic to your site while your site is ranked on the back pages, but your traffic would exponentially increase as soon as you started to implement the proper SEO tactics. By using the tips you’ve just read in this article, you can start to raise the profile of your website.
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