Advertise Better With These Easy Video Marketing Ideas
by Mark Duncan | on January 12, 2013
If you want to earn money, you need to promote your business. Maybe your traditional media marketing is failing. However, video marketing is now among the most effective business promotion strategies today. Keep reading to learn the right way to use video marketing to get new customers.
Do not stop making videos. Don’t quit when you make just one. Regularly release your videos onto your site. If you prefer, you can even produce a series of videos. Teach your customers how your business works by making a series of short videos about each separate part of how it functions.
If you have a lot of people that you work with, see if they’ll help you with the video marketing campaign you’re working on. Try to choose someone who likes the camera and has clear speech. If you have more than one employee or colleague who fits this description, then don’t be afraid to use each one.
Check your videos’ statistics on a regular basis. The data contained here is important because it allows you to monitor your page views and see where your viewers are coming from. Such information can be extremely useful in shaping your target groups.
Use a how-to video as a means to advertise your enterprise. Create a complete video that contains all necessary information. It can be mighty frustrating to watch an entire video and then be directed to purchase something in order to receive the entire “how to” guide. When you provide a service, people will look to your company.
Take full advantage of that precious first few seconds to grab your audience’s attention. If you get them hooked, they’ll stick around for the entire thing. However, you are probably wondering how to actually grab their attention? It all depends on the topic discussed and the viewers.
If you want to use YouTube for your videos you need to use the editing they have avaiable. You can add comments and text in your video. This is a good time to put up a link and put in some information such as contact info.
Experienced video markets know the importance of promptly responding to comments. There are many times that questions need quick responses. So use the comments section of your video page wisely and take advantage of comments offered.
Check the feedback from your viewers to gauge how helpful your videos are to consumers. The intent, after all, is to bring in more customers. Thus, if existing viewers fail to find your videos engaging or have ideas to share, it makes sense to pay attention. Taking others’ opinions into consideration makes them feel more positively towards you, making them more likely to help you.
Develop metrics to assess whether your video marketing efforts are being successful or not. You should not assume how valuable the video will be to your customers just by guessing. If you can measure the data and track it, you will have a much better idea if you are meeting your goals. Look at the hits your videos you make get, and see which ones get more and try to figure out why.
If you’re spending money on a video marketing strategy, pay to get your videos on sites that your viewers frequently visit. Eschew any service that interrupts your video with popups or places your content in an inappropriate area. Use surveys to find out which sites your customers visit regularly.
Video marketing success comes from honesty. Hidden motivations within videos are never a good thing. If the purpose of your video is to make sales, be upfront about that fact. Utilize your comments to develop relationships with those who view your videos. Develop a reputation as an expert for whatever niche you are in, and network with others in your field.
After reading this article, you should now know the importance of video marketing. Traditional techniques of advertising have become less and less popular. With most of the world online, learning to market in new ways is essential. If you invest the time and effort into trying even one of these ideas, you may begin to see improvements very soon!
Empowering YOU For Success,