Beyonce loses trademark application
by Cheri Madison | on October 23, 2012
London – Beyonce Knowles and Jay-Z have lost their attempt to trademark the name of their daughter Blue Ivy.
The couple filed an application with the US Patent and Trademark Office to protect their little one’s name days after her birth in January, but the department have sent a suspended letter to the pair stating they have no legal right to keep the moniker just for themselves.
As a result of the ruling, a small wedding-planning company called Blue Ivy Events is allowed to continue to operate under the title, which it has been doing since 2009.
But brand owner Veronica Alexander – who filed her own application for fear of going out of business if she was no longer able to use the name – holds no grudges against the couple for attempting to trademark the moniker and admits their efforts have had a positive effect in promoting her organisation.
She told the Boston Herald newspaper: “I can’t be frustrated with something I think is going to bring me to produce and define my brand even more, which is financially exciting in itself and intellectually exciting as well. It’s like they caused me to create more opportunity for myself.”
However, Veronica admitted she would “welcome” an offer from the couple to relinquish her rights to the Blue Ivy name.
Beyonce and Jay – whose real name is Shawn Carter – were said to be planning to launch a range of baby products and clothes under the name Blue Ivy. – Bang Showbiz
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About The Author: Cheri Madison
My husband and I live half our lives in Las Vegas, and the other half on our 40-acre ranch in northern Arizona. We built our dream home on the ranch with our four hands – the background picture on my blog is looking down on it from our HUGE backyard. We travel 300 miles round-trip to get there every week with our two Basset hounds. I have worked as an editor for 25 years. I discovered the Internet as a great tool for research and for reaching other people. Once I found Empower Network, I had an online home filled with supportive people who share their knowledge and skills to help all of us make a living from our home-based businesses and achieve both time and money freedom. If you are interested in learning more, visit this page to work with me. Take that first step to make your dreams come true!
