Using Online Video Marketing to Get More Traffic
by Chuck Sharpsteen | on January 10, 2012
Some people are confused as to how they can be using online video marketing to generate more traffic.
The pace of change in online marketing is rapid and one area that has gone through massive growth is online video marketing. It can put a face to your marketing message and if you want to market on the Internet, this is a great way to drive targeted visitors to your sites online. Videos are being observed online in figures that are generally counted as billions from the diverse ways they are shared. These videos are being looked at for longer and the numbers will continue to go way up.
Online Video Marketing and Social Media
If you look at the growth of Facebook and Twitter, then this is definitely appropriate to social networking. People like to share and show what they really like, which is why social networking is sizable and why online video marketing is an incredibly great format for this. This is now further accelerated by new technology impacting the market every day. The tablet and mobile phone technologies are geared toward the streaming of Internet based video. You can witness with your own eyes how many of us are using these to access the Internet as we go about our typical day to day lives.
Online Video Marketing – Not as Hard as You Think
Many of us are still not integrating online video marketing as part of our online marketing efforts despite all of the benefits it can deliver to a business. Finding ourselves on camera or just thinking we cannot actually do it is probably putting several of us off. The truth of the matter is that online video is much less complicated and costs less than you might expect. If you want something simple that can get the job done for you, then you might want to consider a flip camera which can be thoroughly suitable. In actual fact, there is no need for you to get on camera as it very much depends on what type of presentation you are conducting. The use of power point slides and screen capture software programs such as Camtasia can rapidly get you a effective sales video online. Another easy option is to choose some images that a company called Animoto will convert into a video with written text at the same time.
Online Video Marketing – Strategy
The area of business you are in will almost certainly dictate the sort of online video marketing campaign you will design. If you know your customer base then this helps you produce something appropriate. If people go to you for advice, then this should be reflected in what you create for them to view. Seeing what is inside a product or how it works can be beneficial if you are involved in affiliate advertising and marketing and you can give an impartial opinion. If you feel it is right for you, it is feasible to make funny videos that people feel compelled to talk about which is exactly the effect you would want.
If you want more visitors to your site, online video marketing can easily make a big difference to your success.