Stumbleupon marketing

Stumbleupon Marketing For Your Business

Stumbleupon marketing may be essentially the most overlooked opportunities on the online world today. Like many of you, I had never heard of Stumbleupon until a couple of years ago, when my son arrived home from college and introduced me to it. Stumbleupon is a social bookmarking site that allows consumers to submit websites right into a specified category of interest.

Stumbleupon Marketing – How It Works

Once the site is submitted, it is available for other users to “stumble” across using a toolbar on their browser. When an user creates their account, they specify their areas of interest. From there Stumbleupon hands over random websites that relate to that particular topic or interest for that user to view. If the viewer likes the website, they give it a thumbs up and when they don’t like it they give it a thumbs down. The more popular a web site becomes, the more often it is served up in the rotation. Additionally if an user is browsing the world wide web and finds a site which they find interesting they can give that site a thumbs up and it’ll be added to the Stumbleupon index.

When using Stumbleupon marketing you have to remember that this is often a less focused, broader market strategy. The purpose of employing this service in your marketing should be to introduce your website, product, idea, etc.to a broader market place. Although your product might deal specifically with weight-loss, you will be introducing your website to the broader wellness or exercise marketplace. The key here is actually creating massive exposure. For example with this blog, I have set in the blog to treat each post as a separate web page. Each time I produce a new post, that post is submitted to Stumbleupon with the Onlywire syndication service. Then each post is auto-syndicated through TribePro, so that each bit of content gets stumbled numerous times by multiple end users. As with most mass exposure tools, you may not make a sale off of the stumble, but you have the opportunity to build a relationship with a wider audience.

Building Relationships Through Stumbleupon Marketing

If this is a broader market approach, then how do you build relationships with folks through your Stumbleupon marketing? There are two answers to this particular question. The first answer refers to the Stumbleupon site itself. Much like other social network sites, users of this service get the chance to follow those individuals who share similar interests. This means that virtually any content you submit is likewise passed along to people who find themselves following you.

The second mechanism regarding relationship building comes through your own page. It is best for those who have some type of funded proposal on your site (e. g. an offer for instruction, a free video or even special report) in addition to an opt-in form that retreats into your autoresponder. An alternative to this method, would be to utilize a banner ad that is usually prominently displayed that markets the viewer towards an opt-in form.

I have used Stumbleupon marketing for the past couple of years and have seen it deliver a great deal of traffic to my web sites.