Mailigen Email Marketing Tools Review
by Carl Willis | on November 20, 2011
Mailigen Email Marketing Tools Review
Mailigen has been developing a leadership role in the world of email marketing software that over years has been conquered by a few key players. Their service is made to meet the needs of both the individual user and the large international corporation alike. Clients at both ends of the spectrum will obtain the same degree of support with the Mailigen email marketing system. This review is meant to give a brief introduction to the functions offered with the Mailigen software.
Features Of The Mailigen Email Marketing System
The first thing that becomes apparent from evaluating Mailigen would be the robust features that come standard with the software package. The email list management capabilities of the system are very flexible. The system permits the importing of contacts from an Excel spreadsheet, list subdivision and the ability to create an unlimited number of emailing lists. The simplicity of contact management within the system causes it to be perfect for growing businesses. Email promotions are easily created through the use of system provided campaign themes. For people who like to make their very own email templates, this option is also available for Mailigen users.
The autoresponder system component of the Mailigen email marketing software is feature plentiful. Multiple autoresponder promotions could be created in a matter of minutes. As soon as these autoresponders are created, the task of interacting regularly with list subscribers gets to be simple. Mailigen’s autoresponder application is set up to aid the user in producing communication that satisfies anti-spam regulations.
Probably the most essential components of email marketing is the capability to track and examine the overall impact of a campaign. Mailigen comes with comprehensive tracking and reporting functions. Consumers of the system obtain feedback on the volume of emails opened, emails that have bounced, unsubscribe requests and data on web links that have been clicked inside the email. By utilizing this knowledge, a business owner can then create potential campaigns around the responsiveness of existing list subscribers.
Mailigen Goes Far Beyond Simply Providing Email Marketing Software
The thing that stands apart the most when using the Mailigen system is the information the firm offers for helping companies in improving the quality of their email marketing processes. The Mailigen website features instruction on the basics of marketing with email up to sophisticated strategies for email marketing. Much of this training is offered on the corporate blog, which is updated routinely.
Mailigen provides a thirty day free offer for any person interested in taking their system for a test drive. The company’s pricing structure will depend on the size of the subscriber list. Pricing stages are established at the 500, 2500, 5000 and 10000 list subscriber levels. Large-scale packages are also available for subscriber lists of more than 25000 people. As well as the pricing tiers, Mailigen offers an unique pay as you go plan. With this plan, a certain number of email credits are supplied for a price. After those credits are used up, the business owner can simply acquire more.
Mailigen email marketing should be considered by anyone looking for an user friendly, economical email marketing solution.



