It Is Not What You Know, But Who You Know
by Brian Elrod | on 02/28/2012
There is an old saying. “It is not What you know, but Who you know that counts”. Setting a corner stone of good solid relationships is an important aspect of building a successful e-enterprise.
Working hard at building good solid business relationships is worth every minute of time that you invest in it. Business relationship building should be one of your top priorities.
When you build social relationships, you insert yourself into social situations where you come in contact with people who have interests that are similar to or complimentary to your own interests don’t you?
That is precisely the same way that business relationships are established. You insert yourself into business situations where you will meet others who have businesses that are similar to or complimentary to your own business. You develop relationships over a period of time.
There are several ways in which to accomplish this task. One way is to participate in webinars that are related to your business.
You will learn a lot, of course, but equally important, you will come in contact with those who are already succeeding in the niche market that you are working in.
Of course, attending real world seminars is an even better way to begin to build friendly business relationships with not only your peers but also with those who are in a position to help you….which brings me to the the most important corner stone that you need to lay.
Find a Capable Mentor
It isn’t likely that there is a more valuable asset that a new e-entrepreneur can have than a good and capable mentor. Someone who has already made all of the mistakes can help you to avoid making all of the mistakes yourself.
They have the wisdom that comes from experience to point out pitfalls and to help direct you toward the better of choices.
Why, you ask, would anyone who has it made want to take their time to help a newbie succeed?
Maybe I can answer that by telling you about my friend who is an accomplished musician. He played with some of the biggest stars in the business. He is a very, very fine guitarist who is now in his 70’s.
He has about three young guitarists that he spends many hours not only teaching how to play but counseling them on career choices.
I asked him why he spent so much time doing that and he said, “It is like gaining immortality. If I teach them and they teach others, then what I know lives forever.”
Successful internet marketers want that ‘immortality’ as well. The ones who are the most successful are the ones, amazingly enough, who are the most likely to mentor an up and coming e-entrepreneur.
Of course, these successful internet marketers are not going to be interested in wasting their time on a person who has not already worked hard to lay the first corner stones themselves.
These potential mentors are looking for new comers who show that they have a right and healthy mindset, who are working hard at leveraging and who are well aware of how important it is to know all the players and the RIGHT people.
It short, the new comer most likely to get a mentor is one who is already working hard and helping himself and not looking for someone who can just smooth the way for him.
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