How Social Media Marketing Can Make You Money
by Andie Petoskey | on April 4, 2012
When using social media marketing, it is important that you are properly educated. Much information is available, but it can sometimes be difficult to search all over the place to find it. Luckily, you only need to read on to find some of the best advice.
If you tweet only quotations from other people, your followers will quickly learn that you don’t have anything of your own to say. They’re going to view it as annoying fluff and wasted characters. You can, by all means, use an original thoughtful saying of your own.
Keep your personal Facebook and your professional Facebook separate. Your followers shouldn’t have access to your family photos or games you play. If your name is associated with your business, try using a nickname for your personal Facebook page so your followers, customers or clients will not be able to link the two.
Contests are perhaps the most effective way to attract social media users, and a photography contest is no exception. Offer followers an appealing prize for the individual who submits the most entertaining and creative image featuring your products or logo. This will reach their followers who may not be aware of your brand and will increase your exposure to a larger market.
Your company’s social media profile can be used as a way to distribute freebies, discounts and other promotions. A lot of people actively hunt freebies, making this an ideal way to drive new traffic to your networking profiles. Choose what freebie you want, then visit one of the many social media profiles that offer this freebie and provide a link for your customers to follow.
Use the programs Twellow or Tweepi to find the best Twitter followers. These helpful programs find the most commonly used lists, and tell you who runs them. Follow up with a message requesting that they augment their lists with your information.
Make visiting your site or networking page pleasant and easy. If your first contact with a customer is a request for his information or a survey, that customer will probably just leave your website. Your visitors should have access to information easily if you want them to stay.
A smart and effective way to give your business positive publicity is to run contests with great prizes on various social networking sites, such as Twitter and Facebook. Such announcements are often spread very quickly on such media outlets. Make sure you create a fun contest that is related in some way to what you are selling. For instance, if a soon-to-be launched product needs a logo, make the design the subject of an open contest.
Find experts in your niche, interview them and post those videos on YouTube in order to impress your customers with your social media marketing efforts. In addition to providing interesting content, the constant association with leaders will make you look like an authority in your field. Your customers will be more likely to trust you and follow your advice.
Interacting online with your customers can provide you with a wealth of data. Don’t just look at other members as a chance to make money, but as a stream of knowledge. Take the time to learn about their habits, what they like and don’t like, and this will give you a deeper understanding of your customers.
Staying informed is an easy way of increasing your chances to succeed in business. With the vast amount of opportunities involved, social media is an area you cannot afford to miss out on. If you take full advantage of the advice you just read, you will dominate the social media sphere.
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