Empower Network

Using a business page and building an audience of loyal followers is one proven way to engage customers and new prospects. Buying Facebook advertising is the other way to reach out to new customers. Using the two tools together is a great way to connect with loyal customers and new prospects.

Driving Traffic to Your Facebook Page

Selecting a page name should not be taken lightly since that name can’t be changed later. The page name selected will greatly impact search rankings. Using a relevant, major search word for a page title is a wise decision. Using the “Suggest to Friends” and “Share” buttons to market a Facebook business page is one of the best ways to attract followers.

By utilizing Facebook Search a business professional can easily identify
related groups, events, people and pages to form partnerships for communication purposes and cross-promotion. Facebook success depends on collaboration and sharing information with others for the good of everyone.

As followers and other interested parties comment on your business page, it is critical to communicate with them. Your response encourages their continued interest and participation.

Depending on company demands, many business owners hire a Brand Ambassador who is responsible for monitoring the business Facebook page and responding to questions and comments in a timely fashion.

Using pictures and video along with fresh content keeps a business page relevant and interesting to followers. Stagnant pages don’t do as well as pages that change and engage their audience.

There is a fine line between a stagnant page that bores fans, and a page that constantly posts updates, which irritates a lot of fans. Encouraging fans to upload pictures of how they use the company’s products or services is one suggested way to reinforce the brand.

Facebook Ads

Facebook ads are targeted to match profile details. These ads are used to drive traffic to your Facebook or web page. Placing an ad on Facebook offers a business owner the opportunity to focus on a selected segment of the Facebook users based on interests.

New users can prepare an ad with the assistance of Facebook technology by clicking on the “Create an Ad” link that is positioned above ads that show up on your business page after logging in.

Next, you can click on the “Suggest an Ad” link or “I Want to Advertise Something I Have on Facebook.” Facebook will create an ad for you incorporating text and an image from your website. You can then edit the ad to your liking.

Settings allow a user to narrow down the audience they hope to reach by including detailed demographics. For best results, it is important to target a narrow group, but not too narrow. Experimenting is the best way to perfect an ad. Facebook metrics are available to analyze results and make changes for improvement.