Guerrilla Business Tactics From The Ultra Successful: Tactic #1
by adrianhines | on May 9, 2012
Over the course of the next few days I am going to be sharing with you some very high level guerrilla business tactics that will help to put you on the right path especially if you are thinking about going into business for yourself.
What I plan on sharing with you is not something that I came up with myself. I wish. That would make me look more like a genius!
But I always have to give credit where credit is due.
Everyday my team has a mid day motivational call. Me and some of the different leaders share real life stories of success, setbacks, and struggles that we’ve faced in life and business.
It’s a great way to display that we all are human and life happens. However the victor is determined to not let life beat them down but to win.
Anyways over the last week my mentor has been sharing with us some high level training that she received on a recent business trip. Me being the student that I am saw this as an opportunity to advance my skill sets and learn from the success and mistakes of others.
So I decided to take notes.
I thought the information was so valuable that I couldn’t keep it to myself. I know that when I share more with others and they get results then more will come back to me.
It’s like Jesus said, “Give and IT shall be given back to you, a good measure, press down, shaken together, and running over shall men pour back into your bosom. For with the measure you use it will be measured back to you.” Luke 6:38
What I find very interesting about that scripture is that it is NOT specifically pertaining to money. Unfortunately when you hear that scripture quoted most pastors/preachers are referencing money.
The bible doesn’t say money. The keyword is ‘IT‘. IT shall be given….
So whatever you give IT SHALL be given back to you.
And that is the approach I am taking with my life now. I give love I get back love. I give of my time people give of their time to me. I give money I get money. I give food I get food. I give value I get value. And on and on and on.
Sorry to go on a tangent there. I just see that the word of God can be applied to ALL aspects of our life.
Anyways back to the guerrilla business tactics.
Today we are going to deal with Guerrilla Business Tactic #1.
Guerrilla Business Tactic #1: Rich business owners versus broke business owners focus on 3 intentions.
Those 3 intentions are:
1. Produce excellent working income
3. Increase the value of their company
The average person thinking of becoming an entrepreneur or business owner may think that working income and passive income are the same thing. And they are not.
Working income allows you to handle the day to day necessities, something you work to maintain. Passive income is just that, passive. You generally don’t have to work hard for that.
To be honest you want to get to the point where you have as much passive income coming in as possible so that you can spend time doing what you like. When you are working for income generally speaking you are in the trenches at the beginning.
The beautiful thing about passive income is the notion that you’ve built your business to a point where its operating systematically whether you are there or not. Now that my friend is ultimate time and money freedom.
We all are striving for that right?!
Lastly increasing the value of your company is pretty self explanatory. Point blank if you don’t put enough time, thought, energy, and money into taking your company to the next level you will always stay broke.
I look at the wireless industry with two iconic companies: Blackberry and Apple.
Years ago Blackberry had a lock on smartphones and business customers. Then in 2007 the iconic Apple iPhone came out. Changed the game forever. Even since 2007 it seems as if Blackberry has struggled to keep up.
They haven’t changed much with their devices which in turn has not increased the value of their company. Most people these days in the states are rocking iPhones or Android….not Blackberry anymore.
So you always want to stay on the brink of what’s happening, what’s changing, what’s new, what’s innovative and GROW with the times. If not you will not increase the value of your company and falling behind is only inevitable at that point.
Well I’ve rambled long enough. I hope you have found immense value in what I’ve shared with you so far. If you apply Guerrilla Business tactic #1 you will be amazed at how far ahead you are of your competition.
If you want to take a look at the online system I leverage to generate working and passive income so I can eventually pastor full time and not be concerned about income then click here.