How to Create a Killer About Page
by Rasheed | on April 3, 2012
Let’s talk about the about page
First things first.
Isn’t it crazy that I”m making a blog post about the about page? No? It’s just me?
Anyway, the about page is a crucial page, because it’s often the singlemost visited page on a blog, and as a result, the cause of some of the leaks in your sales funnel.
So if your about page doesn’t have any opt-in forms or optimization at all, you’re leaving leads and money on the table!
What an about page actually is
Despite common sense, the “about page” is not supposed to be solely about you.
If I may be blunt, most of your readers don’t care about you.
The about page is about your readers, and what your readers can expect to find in your blog.
Now, you can add a (short) personal story to resonate with people. For example, if your blog is about generating leads for network marketing, then you may write about how you struggled with getting leads, until you flipped the “on” switch on the lead machine and started having more leads than you could deal with. (As a sidenote, I had this problem a few days ago, and it totally sucks)
The constituents of a good about page
There are a few things you want in an about page.
- A picture of yourself (make your readers know that you’re a human)
- What your readers should expect from your regular posts
- At least two opt-in forms
- Social proof, if available
It took me forever to figure out how to put an opt-in form mid-page. There are some free plugins that do this, but I’ve never tested it. The plug-in I use, which also provides other benefits, is Subscribers Magnet.
The constituents of a bad about page
These are the things you don’t want in your about page.
- You don’t have an about page (make the page, even if you’re not going to optimize it)
- It’s not called ”about” (don’t make your readers think; if they want to know about you, they’re looking for the about page, not the “epiphany!” page)
- You talk too much about yourself and don’t relate your story to how it benefits the readers
- You don’t talk about yourself at all
- Too much high energy (high energy in an about page makes it seem like you’re hiding something)
I’ve actually split-tested the second point: when I called the page, “Who’s this kid anyway?” it got little-to-no clicks. When I just called it “about,” my daily traffic to the site was still the same but I actually got hits to the page.
Remember, when people want to know about you, they look for the “About” page. They don’t look for “The Man with the Plan” page. Keep it simple, but also don’t make it super professional-like.
Action Steps: Supercharging your About Page
- Make your About page. Just hit “Add new page” and call it “about.” Also make sure your slug (the stuff that comes after .com/slug) is about. For example, my about page is www.Blog2Success.net/about
- Make sure your About page is clearly visible. Ideally it should be next to your home page button, wherever that is.
- Don’t clutter your navigation bar with too many things. Some people do well with up to 7 items, but personally I like to keep it simple–people will rarely click on all of your links.
- Directly address the problems your blog will solve. If you have a free report, describe the benefits of the free report in a separate newsletter page. Your about page is only about the content on your blog–nothing more, nothing less. It shows a lot of confidence when you tell your readers directly what problems your blog will solve… just make sure your blog solves it! LOL.
Moving onto you
Apply these tips to your own about page. Post a link to it in the comments!
In peace, love, and prosperity,
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